When business owners hear the word “analytics” they think of using Google Analytics to track Web page views and other aspects of website performance. Though Web analytics are important, additional metrics should be tracked. Entrepreneurs who want to delve deeper into online skin care retail performance, marketing efforts, and the customers these target should monitor…
As of July 22, the final 25 percent of Google AdWords campaigns were upgrade to Enhanced Campaigns. In the words of Google CEO Larry Page, Enhanced Campaigns represents the largest change in the history of AdWords. Google made changes that extend from how its teams operate internally, to how advertisers purchase ads, to what viewers…
Search engine marketing (SEM) and search engine optimization (SEO) are important tools for business growth. Experts tell us that businesses without online strategies rarely survive. Benefits are not limited to nationwide companies as 95 percent of smartphone users find themselves searching for local information according to a recent Google study. Skin care SEO and SEM…
Trying to figure out the search engines these days is not an easy thing to do. Google seems to make changes every month and marketers are still trying to figure out exactly what works on Bing and what does not. As a new Internet business owner, it is unreasonable to try to take on these…
Consultants who cater to small businesses are no strangers to failure. There are 23 million small businesses in America and many of them fail. Though the failure rate has declined in recent years, the economy has made it very difficult for many small businesses to hang on. Some of those in the direst positions retain…
Google released its Penguin 2.0 algorithm update just before Memorial Day weekend, causing many online retailers to begin their summer season on a bad note. Slightly more than two percent of English language queries are estimated to have been affected. Straight from the Internet business consulting experts at Illumination Consulting, here are the scoop and…
Google may be the top search engine but Bing is breathing down its neck. Bing market share increased by an impressive 13 percent from May 2012 to May 2013 and at 17.4 percent, is second to only Google. Apple recently announced that Bing will become the default search engine for the increasingly popular Siri. Here…
Online United States retail sales are expected to compound by ten percent annually between 2010 and 2015, reaching $278.9 billion, according to Forrester research. Increasing numbers of Internet-connected consumers, the ease of shopping online, and new shopping models are causing more skin care businesses to take their operations online. There are several things to consider…
Businesses involved in marketing skin care products directly to consumers may be surprised to learn that social media is not the preferred channel for capturing new business. According to a recent report from Custora, a predictive analytics agency, email is more effective than social media networks for this direct marketing purpose. To capture new business,…
Advertising Your Unique Skin Care LineThere are some retailers, manufacturers, and distributers that deal with skin care products on occasion, but others offer full lines of skin care products or even create products of their own. Regardless of age, everyone can benefit from skin care products if he or she finds the ones suited to…
