If the growth trend that began last year is any indication, 2013 may be the year of online video. The best Internet business consulting firms identified this early and have added online video marketing to their list of services. In industries like skin care, where everything is based on appearances, video can be a game-changer.…
The first stable Magento release took place approximately one year ago and the Magento platform along with search engine optimization (SEO) and online searching continue to evolve. To make the most of Magento websites, users should remain updated by downloading the latest release. Out of the box, Magento is one of the friendliest e-commerce platforms…
Business owners enter into many partnerships over the years. Many entrepreneurs quickly learn that spending some time and effort to research these prospective collaborators up front pays off over the long-term. Web marketing is THE way to promote a business online and when assistance is required, the right Web marketing consulting firm will provide it.…
There is never a bad time to grow a business and the start of a new year presents the perfect opportunity. Entrepreneurs should assess their 2012 skin care marketing efforts to determine what worked and what did not. They should also scan the marketplace for new technologies and techniques that should lead to success. By…
The three largest retail trends in 2012 were personalized online content, mobile shopping capabilities, and social media utilization. Skin care ecommerce is moving at the speed of technology and these trends have revolutionized the online shopping experience for beauty products. Online retailers are fresh off a profitable holiday season and ready to harness the major…
Many skin care companies use search engine optimization, or SEO, to improve their rankings in online search results lists. Though an increase in website traffic and company exposure to the targeted audience are important, there is a bigger picture. Effective skin care SEO provides several long term benefits that should not be overlooked. Companies that…
Consumers are bombarded with ads for products that can make them look more beautiful. There are far fewer ads that promote these products as part of a general wellness routine. Taking this unique approach when marketing beauty products may prove very lucrative according to experts in the skin care industry. They note that the progressive…
Online marketing consultants are busy preparing for a new year. They are hard at work crafting strategies to make 2013 the most successful year for their clients. What tips will the best online marketing consulting firms be providing to clients in the new year? As a top skin care consulting firm, Illumination Consulting has a…
If your skin care business includes an ecommerce website, social networks should become standard marketing tools. The term “social selling” was coined to describe the use of social networks to maintain contact with prospects and customers throughout the buying cycle. To improve skin care ecommerce results, salespeople are exchanging business cards for keyboards and developing…
In the online world, things change every minute so a new year holds the potential for many changes. Over the past two years alone, Google Penguin and Panda caused Web developers to change their operating practices for good. What will 2013 hold for skin care SEO? Though there are bound to be surprises, handling them…
