Skin care website visitors spend an average of three minutes on a website page containing videos and only an average of one minute and 30 seconds on pages without videos. According to eMarketer, more than 73 million consumers will watch a mobile video this year. This figure represents a 20 percent increase from the 2012 statistic.
Skin care websites that offer products for sale can significantly benefit from custom skin care marketing videos keeping their audience longer. Thus, potentially increasing click-through rates and sales conversion.
Once a video is created, a skin care brand has the ability to benefit from the investment in multiple ways. By embedding a video in an email, a skin care brand can increase their click-through rates by more than 96 percent.
Research shows that consumers who view a product video are between 64 and 85 percent more likely to purchase the item. Through social media, videos are easily shared these days and promoted. Blogging platforms provide a perfect way for brands to promote videos and those videos promote the brand and products.
Custom skin care videos, developed professionally can deliver a powerful message. Videos may contain content such as key product ingredients (Blueberry, Shae Butter, Cucumber, etc.), formulation procedures or/and patented processes, products, regimens, and other relevant information the brand wishes to highlight.
Here is an example of a professionally developed custom skin care marketing video by Illumination Consulting.