Product manufacturers and retailers have an array of marketing techniques at their disposal. Social media marketing is one of the newest and it has quickly become very popular. It involves using social mediums to encourage Internet user participation. A skin care company can gain more exposure by advertising skin care products on social media sites…
Skin care is a popular personal habit with people of all ages. Data from the Direct Selling Association indicates that personal care direct sales represented 18.2 percent of the $29.87 billion in U.S. retail sales made during 2011. Starting a skin care business is an exciting undertaking but it can also be nerve-wracking. Many new…
Many product manufacturers make the mistake of focusing on end users and neglecting the needs of other parties in their distribution channels, particularly the retailers who are their direct customers. Time is required for skin care companies to develop these channels but that does not mean that profits must suffer. With skin care ecommerce, these…
A skin care company doing business online should have a website optimized for search engines. The process of search engine optimization is not complex but can be daunting for novices. Illumination Consulting includes skin care SEO service offerings in its menu of options for business clients. In fact, the firm is ranked number one by Google for…
If you want clients to know about your skin care company, you must advertise. Entrepreneurs recognize the importance of advertising because aside from word of mouth, this is the main way that prospective customers learn about products. Spending the money to advertise skin care products extends the reach of the company, increasing opportunities to make…
The industry for personal skin care products has a $40 billion annual revenue in the U.S. alone. With the 50 largest firms producing almost 70 percent of revenue, how do the smaller companies compete in an online arena? They use techniques like search engine optimization (SEO), pay per click advertising, and blogging. SEO is designed…
The latest custom ecommerce store design by Illumination Consulting design studio. This custom store design is powered by the leading application for enterprise ecommerce – Magento. Our team has a long history in successfully customizing and implementing ecommerce solutions powered by Magento for our clients. Our latest skin care project – Tilth Beauty is scheduled…
Sephora.com got a whole new look this month. Illumination Consulting takes a look. Sephora unveiled its faster, smarter website that offers the most targeted product search in the beauty category today. Each product on Sephora.com has been tagged and indexed with 25 different characteristics – from relevant data like target age group, to specific ingredients,…
According to a Packaged Facts survey conducted over February-March 2012, 29% of U.S. adults are seeking out high-antioxidant groceries, and 44% of women buy skincare or cosmetic products that promote their antioxidant content. Packaged Facts estimates that antioxidant-featuring foods, beverages, supplements, and personal care/cosmetics totaled $65 billion in U.S. retail sales in 2011, up 9%…
We have been working on our latest skin care website design project here at Illumination Consulting. This project has been lots of fun and our designers are currently creating all the designs necessary for the website. Here is a sneak peak at the new home page website design project of Tilth Beauty an all natural…
