What are results driven skin care websites? If a skin care website has e-commerce, the result and goal of the website is to sell skin care products. Websites that are service oriented, seek a result of booking more appointments and collecting leads online to gain more potential clients. To improve the conversion rates of skin…
The holiday season is here and retailers and businesses are competing for the holiday shoppers and consumers. A shopper has many options these days from brick and mortar stores to e-commerce websites with online stores. In many cases, shoppers do their research online and purchase right away or visit a store afterwards and purchase. Either…
Improving shopping cart conversion rates should be an ongoing practice for any business that sells online through e-commerce websites. For a shopping cart to produce sales, it has to be properly created, designed, and optimized. Shopping cart abandonment is a problem for any online retailer and can be as high as 70%. The average shopping…
Website landing pages are created in ways that allow the website owners to focus their site visitors’ attention on a particular offer, limiting the distractions of everything else on the website. Visitors end up on the landing page for just one single reason or purpose, which is to obtain an offer by completing a lead-capturing…
Every entrepreneur and business at some point will have to go through the process of redesigning websites. A website to continue producing results will have to undergo at some point major updates, upgrades, and a redesign. To stay competitive redesigning websites is necessary to keep up with markets, customer expectations, and competition. There are many…
How does an entrepreneur or a business know if their website is of quality? After all, many business managers and owners are not website designers and developers. Of course, when a website does not produce results, it is a clear indication that something must be adjusted, but what is not always clear. Most websites have…
As a business consultant with over 15 years of experience, it is still surprising how many of small businesses don’t have quality website design or a website at all. Many websites are poorly created and structured, which does not yield the desired results. Any business that does not have a website in today’s digital age…
Websites have to be changed every so often. Some companies change their website every year, others every couple years, and so on. Smaller businesses may not change their website for several years. Technology gets out of date, applications do not work properly anymore, and Search Engine requirements are not met anymore with outdated websites. Website…
Business start-ups can’t afford costly mistakes and pitfalls. Small business tries to navigate throughout the myriad of options, when making decisions. Larger enterprises allocate budgets accordingly to get it done right, most of the time. In other words, everyone wants to avoid mistakes that can hurt a business. This is especially true for web design…
To promote a book and the sale of books, writers would in the past solely rely on their publisher. Publishers would promote, market, and drive sales for the authors they represented. Authors themselves had very few opportunities to gain more control of their career. This has changed with the Internet and websites drastically. There are…
