A properly architected website structure and navigation improves the chances of success for any size and type of business. There are numerous reasons for having well planned out and structured site navigation. Search engines such as Google place a tremendous amount of value when evaluating websites on structure and navigation. Planning a business website structure…
There are several critical elements to success, website design should never miss to include. Any business that wants to generate more leads or sales online, has considered what they can improve to increase leads and sales. In most cases, conversion rates can be improved for websites by applying changes and edits to the home page…
Browsing online from Website to Website is a colorful experience. The Internet in general can be a very colorful place. Successful websites use color very strategically, as many professionals have done for years. Television and magazines know the importance of color to evoke reactions and responses from their audience. Website design is not immune to…
Unlike a brick and mortar store that tends to have employees that can assist a store visitor and potential customer, websites do not have necessary a life person to provide customer service. This means, websites have to be designed and developed with the customer in mind. This is especially true for the home pages of…
Google is making another major algorithm change to their search engines that will affect all websites worldwide. This is a major change to how Google’s search engines will value a website. Responsive Design means a website is developed in HTML5, which is mobile-friendly. Responsive Design websites work properly across all major mobile devices such as…
Websites have to produce results. Same as a traditional brick and mortar store must produce results. Otherwise, the business will go out of business without customers and results. Websites are the digital version of a storefront. This is even true for regular business websites without e-commerce. Those types of websites must also produce results. Graphic…
These days it is almost impossible to be on the major social networks such as Facebook without seeing ads for websites. Especially, the do it yourself website solutions. In addition, you probably receive multiple spam emails about cheap website design and development. So, what is the difference between cheap websites vs. quality websites that are…
Google’s upcoming Algorithm change (Mobile-Friendly) schedule this year on April the 21st is critical. This algorithm change will impact more websites than Google’s Panda and Penguin algorithm updates over the last couple years. In short, businesses that do not have Responsive Design websites (mobile-friendly) will be in trouble. Google has stated that this Mobile-Friendly Algorithm…
Consumers love taking advantage of online shopping opportunities. They don’t have to leave the comfort of their house; they can quickly compare prices, competing products, and take advantage of any deals. Shopping online can be a great experience, with quality and properly established e-commerce websites. Online shopping is not always a great experience. When a…
There have been numerous studies that came out over the last couple years illustrating the dramatic rise in the number of people who use mobile devices for online activities such as social networking, shopping, searching for information, and doing research. Google publishes several of the studies with some interesting findings. Any type and size of…
