A landing page is any page on a website where a visitor first arrives or “lands”. This means that every page on a website is potentially a “landing page”. But not all pages are created for the same reason or purpose. In marketing, when experts talk about website landing pages, they are talking about highly…
A website is a critical asset and tool of most businesses these days. Even though it may be used in different ways, it is central to many business operations across most industries. It services a multitude of functions in today’s digital age. It is a platform for communication, customer service, sales, commerce, lead generation, PR,…
Getting started with e-commerce when selling online can be a daunting task. For newcomers there are many options to consider. This article responds to some questions that should be considered when selling online. In most cases, an e-commerce website is selling a physical product(s) that are shipped to the customer, after successful completion of an…
With any small business or startup, the website is one of the most critical tools to introduce the services and products to the desired target audience. Website visitors come to a website to learn more about the company, brand, products, services, and want to get answers to their questions. A successful website provides all of…
Having an effective website takes a comprehensive approach. It really isn’t enough to launch a website with some text, images, and think this will do the job. For a business, websites are a critical asset to the company as long as they do what they are intended too. A business website that performance well is…
Most retailers are concerned with improvements that can be made to increase online sales in 2015. With the summer around the corner, which is a slower season for retailers, many businesses look to make improvements. The summer is a great time to improve website design, applications, and conversion rates of e-commerce sites. It is a…
It is here, Google’s new algorithm change that got initiated on April 21. With this recent change by Google, businesses of all sizes are now forced to make changes. To remain relevant in Google’s mobile search and reach the desired target audience, websites must be mobile-friendly (Responsive Design). There are many websites that are still…
The truth is that most website design and development projects do not include landing pages. Website developers and agencies normally do not include any landing page creation, when designing and developing client’s websites. Often companies market and advertise websites sending most of their efforts directly to their website home page. According to MarketingSherpa, over 44%…
Across a multitude of industries, it is important to generate leads for a business. Most of these efforts these days are online, but many websites still struggle and don’t generate leads. What are the reasons a website would lack the ability to convert the site visitors it has to leads? In order to adjust and…
This Tuesday, April 21, Google is initiating their latest algorithm update to their search engines that will change the order in which websites are ranked, when users search for something from their phones or tablets. The new algorithm change to Google’s search engine will start favoring mobile-friendly (Responsive Design Websites) over older websites that have…
