Across a multitude of industries, it is important to generate leads for a business. Most of these efforts these days are online, but many websites still struggle and don’t generate leads. What are the reasons a website would lack the ability to convert the site visitors it has to leads? In order to adjust and improve the performance, a business must know what caused the lack the begin with.
There are very common reasons why websites perform poorly and do not generate leads for a business. For many types of companies, leads are critical to the success and survival of the business. Especially, when marketing and advertising efforts are invested into, a website must produce results and quality leads.
Having a website that performs poorly is bad business. Companies that do not address website issues, simply leave money on the table and opportunities. To help out, here are 10 reasons websites don’t generate leads.
10 Reasons Websites Don’t Generate Leads
1. Outdated and older website design.
One of the quickest methods to loose the ability to collect a lead is with outdated and older website design. These types of websites are less trusted, functional, and often do not perform well enough for the industry standards. If the business website design is 3-4 years old, a business should invest into a redesign. Custom websites often convert higher than cookie-cutter type of templates or leased solutions.
2. There is no active business blog.
Business blogs are so critical to generating website traffic, an audience, indexed pages in search engines such as Google and much more. A business website without an active business blog, performance worse and generates much less leads. Business blogs are a critical part of lead generation online.
3. Lack of calls to action elements.
No or lack of call to action elements on the home page and key website pages will cause a business to not generate leads online. A business website must have quality created, with the right incentives, call to action elements. These also have to be properly placed throughout the website to work well. A site without call to action elements would have a hard time generating leads.
4. The website does not have landing pages.
Landing pages are critical tools for conversion and lead generation. Most well developed websites can have over a dozen landing pages for specific offers and services. Websites without landing pages loose out on higher conversion rates and leads. Landing pages can quickly increase the collection of online leads.
5. There is not sufficient enough site traffic.
Converting website visitors into leads only works if there is sufficient enough visitors to begin with. Conversion rates can be measured with many tools such as Google’s Analytics. A website must generate a certain amount of traffic to be able to collect leads. This traffic is often generated for websites with marketing tactics such as content marketing and Search Engine Optimization (SEO).
6. Lack of unique, quality, and relevant information.
Websites must provide quality, unique, and relevant information to their desired target audience. Potential customers must find value on a website and incentives to give their contact information. Content is a key part of making a website attractive to the visitors.
7. Website is not Responsive Design
At this point, if you have not heard about Responsive Design or Google’s Mobile-Gaddon algorithm change on April 21, you have been living in a cave. This news has been everywhere over the last few months. Over 60% of people who access the Internet, do so with mobile devices. Websites that are not mobile-friendly (Responsive Design) will have strong negative impacts moving forward.
8. Small Social Media blueprint.
Companies must have a social media presence these days to earn the trust of potential customers. Business consumers expect a company to have visibility on multiple social media platforms such as Facebook, Twitter, Pinterest, LinkedIn, YouTube, Tumblr, and so many more. Active social media accounts by companies can increase conversion rates and lead generation.
9. Confusing and poor site navigation.
Websites that want to generate leads can’t make it difficult for site visitors to do just that. Confusing and poor site navigation can annoy site visitors quickly. Simple and clear site navigation to specific landing pages and key services pages can significantly improve lead generation and conversion rates of websites.
10. Not using proper colors for conversion.
Colors play a critical role in triggering responses from website visitors. Some reports have shown that website visitor decisions are influenced by color up to 85%. Colors are often used in A/B testing and Conversion Optimization services to improve the performance of a website. Color is critical to lead generation.