When most online skin care entrepreneurs think of keywords, they think of Google rankings and website traffic. Despite the popular belief to the contrary, keywords are not just traffic generators. They describe the business and are used for more than skin care SEO purposes. Keywords are what customers use to remember the business. When selecting…
Paula Deen has recently received some unfavorable attention from the media, serving as an example of why business owners and key figures should be careful about what they say. Consumers expect brands, like people, to be sincere and truthful. This is the way a skin care business or any type of company builds an impressive…
When businesses hire a marketing consultant to improve their online presence, they should retain someone with experience. Effective online marketing consulting strategies involve a combination of strategies and one firm should blend these earned, owned, and paid media efforts. Otherwise, the client will not know which approaches are working. Viral marketing is a major component…
After getting a start up off the ground there may be little money left for marketing. Considering that an initial marketing strategy does not usually work out as planned, there is even more risk in spending precious dollars. Small business start up consulting experts have some recommendations on how to promote a start up without…
When entrepreneurs hire a business consultant they expect to receive advice about how to get started, excel in their industry, or go international. They even expect to learn the best way to develop an online presence for their businesses. What they do not expect is a lesson on self-improvement. However, the most experienced consulting professionals…
Firms that specialize in providing search engine optimization (SEO) services to clients in various industries recognize the importance of link building. The most experienced understand that building links from local authorities is essential. Illumination Consulting includes local link building in its list of skin care SEO services because it helps skin care companies establish themselves…
For years, men that used skin care products were labeled as “metrosexual” or worse. Today, men of all types are beginning to realize that skin care is an important part of the daily routine. They are taking better care of their skin because they want to look and feel better about themselves. Just how much…
Skin care has become a major concern for the public over the last two decades. As more and more information becomes available, people are realizing all those days in their youth spent worshiping the sun with no protection have done considerable damage. By focusing on certain niches of the skin care industry, your company can…
It is hard to go more than an hour without seeing some type of beauty ad on TV. How is a new skin care company supposed to compete with such a saturation level of advertising? Just as in any business, skin care business owners need to look at the angles of the niche that are…
Blogs, social media, and other online tools make it easier for businesses to engage with customers in new and exciting ways. Businesses use these platforms to ask customers for their opinions and feedback regarding products, brands, and marketing efforts. But, what happens when the response is less positive than anticipated? How does a skin care…
