Starting a business can be an exciting beginning and journey for individuals and entrepreneurs. Regardless of business type and industry, how to develop a business plan that works and helps is what most businesses need. Starting a business can be a complex project and many tasks are required to establish a business, manage it, and…
As brands and companies invest in online marketing campaigns, images play a large role in overall marketing strategies. It is an essential tool. In most marketing campaigns, image sharing websites are used by marketers and companies to publish and distribute images and photos. To increase effectiveness and increase chances of success, a business can use…
Dominated by the larger brands and companies, the beauty industry was once far less fragmented. A highly complex market now, skin care brands and companies have been creating a mixture of diversified products to appeal to a vast amount of niche markets and consumers. The skin care customer of today has more choices for beauty…
One of the best methods to create wealth with ecommerce websites is by simply focusing on specific niche markets with online marketing efforts. When marketing ecommerce websites, staying focused can lower marketing budgets and yield a better conversion and return on investment. Selling online can be a lucrative business, especially with niche markets that are…
Many brands have the goal to get shelve space with local, regional, and national retailers. It can be a challenging process and sale for many manufacturers and marketers. To make effective sales and have successful meetings with retail buyers, skin care brand representatives should be prepared and know what to expect. Successfully pitching and selling…
Social bookmarking websites first started to be seen online around 2003, with the popular network Delicious. There are several of these websites now, ranging from the very well known like Reddit and Digg, to social bookmarking sites such as Squidoo. There are some newer networks that started more recently as well. It is a key…
The different website analytics and statistic tools that a business has to use these days; the vast amount of options can be overwhelming for any size organization. It is not only the amount of options, but also learning how to properly use these tools. Many are rich in features, but also rich in complexities. Using…
Shopping cart abandonment is unavoidable for e-commerce websites, as no online ecommerce websites will ever achieve a 100% conversion rate. Most common causes for abandonment of ecommerce shopping carts are high shipping costs and forced registration, but often customers are simply just browsing for ideas. Understanding what causes website visitors to abandon a checkout process…
For entrepreneurs and companies that operate ecommerce websites, it is an ongoing effort, increasing sales online. For many it can be an overwhelming task. There are many complexities that have to be considered and managed correctly, to get the desired results. Areas such as the home page of a website, store pages, checkout process, and…
With new social networking platforms appearing every year, it is clear brands must invest into social media marketing campaigns and manage them well. To see the desired results online, social media cannot be ignored by brands. For some brands, it can be difficult to allocate resources. There are many social networks and platforms such as…
