Brands and companies that create products and wish to get a product on store shelves have a vast amount of work to accomplish to be successful. Getting a product on store shelves requires several steps that all have to be executed successfully to reach the objective. Companies and brands that wish to successfully retail their…
Even in today’s modern consumer culture, we judge the book by its cover. Product packaging design certainly influences consumer’s decisions. The product packaging is a major part of the branding strategy for companies of any size. It is what the consumer will see first prior to getting their hands on the actual product. It is…
To be successful with a skin care and beauty brand online, brands must incorporate Search Engine Optimization (SEO) campaigns as part of their marketing strategy. To be found in search engines for specific keywords, SEO campaigns have to be deployed. Search Engine Optimization is the process of receiving traffic from the “free,” “organic,” “editorial” or…
One of the largest challenges for entrepreneurs and website owners is increasing website traffic to increase online sales. E-commerce website can be more complex to market and more complex to manage conversion. With the fast growing online community and websites offering through e-commerce products, services, and solutions, it is getting harder for individual brands to…
Strong competition by online retailers has individual entrepreneurs and companies on the run to improve and increase marketing efforts, online sales, and websites. The online retailing industry will continue to evolve over the next couple years as mobile commerce continues to grow and retailers improve their online targeting, personalize shopping experiences, and customer service. Online…
For businesses that operate e-commerce websites increasing online sales is a key objective. In order to increase online sales, effective ways have to be deployed to achieve this goal. A company can hire a professional vendor that can work with them to implement strategies to be more successful online with sales. A business may as…
Product packaging design does not have to be a complex task, but it has to be effective and sell the product. Designers often believe that packaging design just has to be appealing. This is not necessary true. The packaging design has to be effective on multiple levels. There are some basic principles that have to…
