One of the largest challenges for entrepreneurs and website owners is increasing website traffic to increase online sales. E-commerce website can be more complex to market and more complex to manage conversion.
With the fast growing online community and websites offering through e-commerce products, services, and solutions, it is getting harder for individual brands to get that attention on social media, they desire. Many of these websites compete with each other for the online business.
To increase online sales, social media marketing campaigns have to be effective and captivate the ideal customer. Here are 10 social media marketing tactics to help.
10 Social Media Marketing Tactics to Increase Online Sales
1. Add Social Sharing Buttons
One of the most important tactics is to ensure that the website is optimized for social media. This means, having social media sharing buttons on all important pages and individual store pages.
2. Creating Videos
Video marketing is the fastest online marketing method. Videos are popular to share across all major social platforms. Videos can drastically improve online sales and increase website traffic. There are several websites that can be used to create free videos for marketing purposes.
3. Setting Up Pinterest
Pinterest is a fantastic social platform for e-commerce and to increase online sales. Pinterest drives four times more traffic to websites than other social media platforms such as Twitter. It is important to setup Pinterest correctly and create boards that are keyword relative.
4. Blog Posts Titles
Tiles of blog pots and articles are keyword sensitive. This means, they should be carefully written. Keywords used in the titles of blog posts should be relative to the products, services, or solutions sold. They should be interesting and address what people are looking for online.
5. Branded Images
Another great social media marketing tactic is the use of images such as infographics, quotes, and even humor. Images are often ranked higher in search results and are certainly very eye-catching on social media platforms. Companies should create engaging and branded images. Create, publish, and distribute through social media accounts.
6. Posting Every Day
Social media channels that are not managed well can hurt a business. Social media accounts should be daily populated with content such as blog posts, images, and videos. Daily posts help to grow followers, website traffic, and increased sales.
7. Giving Incentives
To harness the full power of social media marketing, incentives should be given to consumers through the social media channels. Many companies offer special deals ONLY to their Facebook, Twitter, or Pinterest fans and followers. Giving incentives can quickly improve online sales through social media.
8. Publishing Reviews
Reviews are one of the key conversion tools to increase sales online. Brands and companies that publish customer reviews online and on their social media, can expect to get additional interest, traffic, and potential sales.
9. Paid Advertising
On social media platforms a little money can go a long way. When done correctly, spending some funds on paid advertising with social media channels such as Facebook or YouTube can quickly increase a brands footprint and reach. Paid advertising for certain posts or creating ads can certainly improve the chances to generate online sales.
10. Social Media Commenting
To be effective with social media marketing and increase online sales, companies and organizations must pay attention to followers who open up communication and leave comments, ask questions, or simply engage in some shape on social media walls. Organizations should comment on all and display a very active management of the channels to increase chances of sales.