One quick way to lose online sales or not produce them at all is by outdated ecommerce websites. To generate more online sales as a retailer and business, avoid outdated ecommerce websites. There are so many websites with shops that are dated. This can be and include everything from the design, structure, navigation, home page, shop pages, blog, call to action, incentive designs, and much more.
It takes much effort and an investment to gain website visitors and convert them into buying customers. Getting repeat orders and people to come back is even more work. Websites that are outdated in any shape or form produce less results or none. There is much work that goes into properly functioning websites that are results oriented. Not all websites are the same! They are complex, feature rich, with many applications integrated. Not all platforms are the same. There is open-source and leased e-commerce solutions.
To generate more online sales, you must have your website well optimized not just for search but also for conversion. To help, below are some common areas to review and make sure these areas are not outdated. Improving these areas, can drastically improve the chances at more online sales. Through marketing services or consulting services, retail brands can gain access to professionals and experts that can help.
Website Areas To Avoid Getting Outdated
Applications
There are many applications (software) that is part of an e-commerce website. If you are using a leased solution such as Shopify or BigCommerce, etc. it is most likely already managed for you. Otherwise, with open-source applications you as a retail brand must make sure they are frequently updated. This can include your shipping plugins, merchant application, CMS, third party plugins, database, and server software.
Home Page
The home page is critical for any e-commerce website. Often, home pages are not designed and developed properly to produce the desired results. Even with well created home pages, they can get dated. Style, colors, images, and structure can over time become outdated. Websites must be redesigned every so often to keep them up to date. This is especially true for home pages. A home page use to be short and minimal, now they are the longest pages and best performing home pages have well over 1500 words.
Product Pages
The product pages within the online store are important. Often, retailers write or take labs product details and use them here. With some or single product photo. This does not get updated for years often. For better results, add many high-quality product photos. Include additional product details via text. Add a product video which often is very helpful in generating more sales and improving customer satisfaction/service. These pages should be highly optimized for search marketing. Design of features and incentives should be modern and very visible. Much can be updated to perform better on these pages.
Blog Pages
As a retail brand, a blog is a critical part of marketing products online. It is also how a retail brand builds trust, authority, and value. A properly managed website blog for retailers can deliver a vast number of benefits. When not done right or using outdated ways to blog, it does not produce desired results or benefits. Blog pages can become dated. They at times need to be added too. The overview page should be re-optimized. The frames should have call to action and incentives incorporated. These should be updated frequently. There is much that can be improved usually on blog pages.
To generate more online sales, work with experts. Get help by professionals to review your e-commerce website and find out what can be done. Avoid outdated ecommerce websites with professional assistance. Through marketing services, retail website design or consulting services, companies can work with experts to ensure their e-commerce website is updated properly, performing correctly, and generating results.
