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Most people want to look their best and some go to great lengths to look more attractive. No matter, what they offer, beauty product manufacturers have a large and eager audience. Reaching this crowd is the biggest challenge and the best marketing approach combines psychology with exposure and product distribution. An expanding customer base, increased…
A September 2010 article in The New York Times referred to men’s cosmetics as a “bull market,” noting that in 2009, Americans spent $4.8 billion on male grooming products, according to market data firm Euromonitor International. Skin care was one of the fastest growing male segments in this category, increasing more than fivefold from 1997…
If the growth trend that began last year is any indication, 2013 may be the year of online video. The best Internet business consulting firms identified this early and have added online video marketing to their list of services. In industries like skin care, where everything is based on appearances, video can be a game-changer.…
The first stable Magento release took place approximately one year ago and the Magento platform along with search engine optimization (SEO) and online searching continue to evolve. To make the most of Magento websites, users should remain updated by downloading the latest release. Out of the box, Magento is one of the friendliest e-commerce platforms…
Business owners enter into many partnerships over the years. Many entrepreneurs quickly learn that spending some time and effort to research these prospective collaborators up front pays off over the long-term. Web marketing is THE way to promote a business online and when assistance is required, the right Web marketing consulting firm will provide it.…
The three largest retail trends in 2012 were personalized online content, mobile shopping capabilities, and social media utilization. Skin care ecommerce is moving at the speed of technology and these trends have revolutionized the online shopping experience for beauty products. Online retailers are fresh off a profitable holiday season and ready to harness the major…
Consumers are bombarded with ads for products that can make them look more beautiful. There are far fewer ads that promote these products as part of a general wellness routine. Taking this unique approach when marketing beauty products may prove very lucrative according to experts in the skin care industry. They note that the progressive…
Online marketing consultants are busy preparing for a new year. They are hard at work crafting strategies to make 2013 the most successful year for their clients. What tips will the best online marketing consulting firms be providing to clients in the new year? As a top skin care consulting firm, Illumination Consulting has a…
Year-end is a time for recognizing accomplishments and shortfalls during the current year and striving to make next year a better one. Entrepreneurs are not the only ones who engage in these practices. Leaders of the best small business consulting firms are taking stock of 2012 and looking to do even more in 2013. What…
With the new year fast approaching, it is time to make changes. Customers are tired of looking at the same website every day so give them something new by redesigning the site. A Magento website design specialist from Illumination Consulting can make any skin care website look fresh. Learn more about Magento to determine whether…
