Why a Skin Care Business Needs an Internet Business Consultant

Whether operating from a physical storefront or entirely online, a skin care business can benefit from services provided by an Internet business consultant. Why? A company website is only valuable if target audiences can find it. Online consultants know how to drive traffic to client websites. They know which online marketing tools are most effective…

Take Your Skin Care Company Global with Tips from an International Business Consultant

It is no secret that the professionals at Illumination Consulting specialize in the skin care industry. But, did you know that we assist international companies? We can help any skin care business successfully make the leap to global operations. Entrepreneurs who think they can do this without an international business consultant should follow our tips…

Identifying a Winning Business Idea: Tips From a Small Business Start Up Consulting Firm

At Illumination Consulting, we work with everyone from established skin care entrepreneurs to those who are just getting started. Many people have business ideas they consider excellent. How do they determine whether these are feasible? As a firm that has offered small business start up consulting services for years, we know that it is all…

Securing National Skin Care Retail Distribution Channels

Many manufacturers and distributors establish successful businesses by offering their products through local and regional retailers. At some point, it may become desirable to take the next step. Establishing a skin care retail distribution channel through a national retail chain can be difficult but it is not impossible. Follow tips from the experts to make…

Is Your Skin Care Business Making These Conversion Optimization Mistakes?

Optimizing a website for search engines is difficult but optimizing a site to convert more visitors to customers can seem like a never-ending task. Though more companies are engaging in conversion optimization, many are making the same mistakes. Identifying these and learning how to avoid falling victim to them should increase the conversion statistics for…