Talking About the Competition in New Products Marketing Can Be Good for Business

While referring to a competitor by name was once taboo, the playing field has changed and brands are now naming each other in print and online advertisements. When developing new products marketing, should your business mention the competition or stick to the term “leading brand?” Naming names when advertising online could have unexpected benefits for…

Use Business Consulting Services To Develop An Effective Business Plan

If a business needs capital investment, a business plan is almost universally required. New entrepreneurs should not rely on templates of business plans created decades ago because these formats are outdated. Business consulting services provided by Illumination Consulting include business plan development. Let our experts help you create a business plan that is informative, persuasive,…