Welcome to the Business Tips Blog at Illumination Consulting, your essential resource for practical advice and expert insights to help you navigate the complexities of the business world. Whether you’re a seasoned entrepreneur or just starting out, our blog provides actionable tips and strategies to enhance your business operations, improve efficiency, and drive growth.
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For the companies that do not know this yet, blogging is one of the most valuable tools a business has to engage with customers and the desired target audience. Company blogs that are properly setup and optimized can drastically increase website traffic, search engine rankings, and page indexing by search giants such as Google. Benefits…
How do you protect a smaller business from fraud? It might surprise you, but start-up ventures and smaller businesses are often the target of scams and fraudsters. Annually, smaller businesses with less than a 100 employees loose approximately $155,000 as a result of fraud. One of the most frequent cases of fraud is credit card…
A blog can convince new clients you are an expert in your field. People can not undermine the effectiveness of word of mouth, referrals, and sales efforts, but not much equals the effectiveness of blogging as a way to get new business. To get clients through blogging, a blog has to attract the attention of…
Like many entrepreneurs know, starting a business is just half the battle. Landing the first clients is the real test. Product, services, or solutions offered, a business regardless of industry and size has to successfully be able to acquire clients. Too many entrepreneurs are overly optimistic in thinking that just because they offer a great…
As a business or entrepreneur, if your website is not powered by WordPress you are at a disadvantage. The benefits of using WordPress as a CMS (Content Management System), blogging engine, and marketing tool are unmatched in the industry. WordPress hands down is the best application to power websites, especially for business and start-up ventures.…
Finding clients is not an easy task. This is often the truth for a vast majority of industries and company sizes. One of the most frequent challenges by businesses and entrepreneurs is the acquisition of customers and clients. The challenge of finding ways to more clients is even more critical as a startup or small…
A business website will not produce results on its own just like a brick and mortar business will not make money on its own. Sales, marketing, and advertising as well as customer service has to be provided and done to create momentum with a business. It is all too often the question by entrepreneurs, the…
For many industries, selling products online through e-commerce is the focal point of the marketing and sales strategy. For some companies, it is the right focus and strategy. For many other brands, the goal and objective is also to get products on the shelf with retailers. Retailers that carry your product can quickly execrate sales…
They are everywhere these days. It doesn’t take much time online until you see another one of those “make money fast” get rich quick scams. There is no shortage of those ridiculous ads on the Internet. Success can be certainly achieved online and even wealth, but there are no shortcuts and it takes work. There…
For any business that is selling online, there is always room to improve. A new business does not have a choice, but to develop momentum in sales. Entrepreneurs and businesses look for ways and methods to increase their online sales and profits. From working with online businesses for over 10 years now, we have gathered…
