Better results in the online retail industry often relates to eCommerce websites and the effectiveness of marketing campaigns. It really starts with the website. Experienced eCommerce web design service providers make for better results. Professionals with plenty of online commerce industry experience tend to create much better results-oriented online stores and websites. Not all websites are created equal.
Selling products online is big business now. From small startups to more established organizations, brands sell products online. These days, just about any product can be bought online. Third-party service providers like Amazon took advantage of it and have grown into a massive e-commerce platform. Amazon controls about 55% of the online commerce market. For everyone else, having a proper eCommerce website makes a difference.
A budget is a budget. Not every business has the correct budget to get an eCommerce website designed and developed by more experienced vendors. Sometimes you have to get a less expansive model per say. The results of course reflect this as well. For best results, brands should work with an agency that has lots of experience. Experience as an eCommerce web design service provider. The results often show if the creators have experience or not.
There are key areas of an eCommerce website that is often incorrectly designed or structured. These areas are critical for conversion, sales, and customer service. A service provider with limited knowledge will overlook the details required there. This will harm the efforts of the brand afterward. Again, not all websites are the same. At times, small improvements can have a massive impact. The positive impact as well as negative through design and structure of an eCommerce website. Much goes into the development of a website for commerce. Below are some of the main areas that are critical.
Experienced Ecommerce Web Design Service
Ecommerce Header Section
The header section of a website is the top part. This is also true for eCommerce websites just more important then. The header is very important since it is the first area the eyes focus on. This is for every page of a website. The header for eCommerce websites should include the brand’s phone number, address, shopping features, company logo, chat features if available. The header should remain the same across the entire website.
Ecommerce Footer Area
The footer area is opposite of the header section. It is the bottom of the website page. The lowest part of the website stays the same across all site pages. It includes key information for the eCommerce visitor such as company address, phone number, email, trust icons, top products, important links, and other key details. The footer area is important for eCommerce websites. It incorporates some online commerce features for customers as well.
Ecommerce Home Page
The home page is probably the most important page of a website. This is especially true for eCommerce websites. Mostly, due to the fact that most people start or land on the home page. Then, they navigate hopefully further into a website to the shopping pages. Therefore, the home page design, features, structure, incentives, and much more are most important. The home page has to offer all the target audience is looking for.
Ecommerce Shopping Pages
The shopping pages display the individual products and bundled product lines. They also include all the content about the product(s). This includes price, disclaimers, ingredients, and so on. They should also display all the acceptable forms of payment, shipping options, security badges, and other icons. The shopping page is the last page prior to checkout. Therefore, it must be without obstacles to the shoppers.
Ecommerce Blog Pages
Just about every eCommerce website should have a blog. Ecommerce website pages with an active blog are indexed by Google by over 400% more. This is hard to ignore. The results are drastically different. All the new content frequently uploaded to a website does numerous things. It educates, informs, and entertains the consumer base. It triggers Google to come back and re-index the website. It increases the trust and authority factor, and much more.
Brands that wish to ensure the best results should work with experienced professionals. Ecommerce websites are the foundation to online sales. The platform must be properly created to produce good results. The right experienced ecommerce web design service is often a question of cost and quality. Contact an experienced agency such as Illumination Consulting and get a consultation.
