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Search engine algorithms are changing at an increasing pace. This keeps search engine optimization (SEO) experts on their toes. When an algorithm changes, these professionals must make immediate tweaks to prevent their websites from fading into obscurity. SEO professionals in the skin care industry should be aware of several skin care SEO tips designed to…
During the holiday season, most entrepreneurs give gifts to clients and associates. These presents thank others for their patronage or partnership and express hope that the relationships will continue. Though this approach is often successful, the most effective gift may be an internal one. Any business with a Web presence will get a boost from…
Many entrepreneurs are busy finalizing their 2013 budgets but there is still time to make an addition. Allocating some money to a marketing consultant can make 2013 your best year yet. This business expense will immediately begin paying for itself in very visible ways. Assistance with strategic planning, marketing goal establishment, and implementation of marketing…
Entrepreneurs tend to move at the speed of light. An instant after they hang up the phone, they are checking their emails. That assumes they were not answering emails during the entire call, which they many do. Unfortunately, this rapid pace can actually cost time. Top business consulting firms are giving their clients some unusual…
When the National Federation of Independent Businesses surveyed the small businesses in October 2012, ten percent replied that they planned to grow their workforce in 2013. A growth in workforce is a fundamental indicator of business growth plans. Small businesses that are planning to grow next year should already have marketing strategies in place. Those…
This past spring, more than 3,200 professionals in the skin care industry attended the Face & Body Midwest conference. At this three-day event, attendees networked and educated themselves about the latest skin care products. They also heard about the hottest topics in the industry. Skin care entrepreneurs who missed this event should read on to…
Search engine optimization, or SEO, is the process of making Web pages more relevant and authoritative so they will rank higher in search engine results for related queries. There are plenty of people who claim to be SEO “experts” and many say that SEO is a well-kept secret that only they understand. Skin care entrepreneurs…
November has arrived and that means the holiday rush is on. As a small business entrepreneur, you are probably busy getting new products to market in time for the holiday shopping season. Marketing may be an afterthought but without it, how will anyone know about what your business has to offer? Consider hiring a web…
Marketing is an essential function for every small business. However, many small business owners make serious mistakes during their promotional efforts. Small business consulting firms offer valuable services that help these entrepreneurs ensure the success of their companies. When it comes to marketing, they have several tips to pass along to owners of small businesses.…
The male gender is finally realizing what females have known for a long time: looking good makes you feel good. According to NPD Group, a market research firm, the U.S. experienced a 13 percent increase in department store sales for male skin care products between 2010 and 2011. Males pumped $81.7 million into the skin…
