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Google’s research arm announced recently (Wednesday) through a Google+ page Project Glass, its augmented reality glasses project. The page revealed that researchers have started testing the glasses, with an Android-run heads-up display. These new science fiction looking glasses by Google are scheduled to be on the market for sale roughly for the cost of a…
Product manufacturers and retailers have an array of marketing techniques at their disposal. Social media marketing is one of the newest and it has quickly become very popular. It involves using social mediums to encourage Internet user participation. A skin care company can gain more exposure by advertising skin care products on social media sites…
Many product manufacturers make the mistake of focusing on end users and neglecting the needs of other parties in their distribution channels, particularly the retailers who are their direct customers. Time is required for skin care companies to develop these channels but that does not mean that profits must suffer. With skin care ecommerce, these…
A skin care company doing business online should have a website optimized for search engines. The process of search engine optimization is not complex but can be daunting for novices. Illumination Consulting includes skin care SEO service offerings in its menu of options for business clients. In fact, the firm is ranked number one by Google for…
If you want clients to know about your skin care company, you must advertise. Entrepreneurs recognize the importance of advertising because aside from word of mouth, this is the main way that prospective customers learn about products. Spending the money to advertise skin care products extends the reach of the company, increasing opportunities to make…
The industry for personal skin care products has a $40 billion annual revenue in the U.S. alone. With the 50 largest firms producing almost 70 percent of revenue, how do the smaller companies compete in an online arena? They use techniques like search engine optimization (SEO), pay per click advertising, and blogging. SEO is designed…
We receive many questions about what companies can do with their Facebook accounts. Facebook has come a long way from couple years ago when it comes to how much flexibility they offer for customization. Something that may not be so important to personal accounts, but certainly is for a multitude of factors for businesses. Companies…
Whether it is an individual, company or organization, operating a website or about to launch a website, search engine optimization or SEO has come up. SEO basically refers to a variety of methods that are employed in order to improve the ranking in search engine results. Search engine optimization is dynamic, fluent, and the tasks…
Search engine marketing is a critical part of online success. Regardless of how established and professional a company’s website is, it won’t do the company any good if nobody can find it. Search engine marketing ensures the website remains visible to both search engines and internet users. Most businesses prefer to outsource their search engine…
Allocating marketing dollars can be a challenging decision for many executives and business owners. Companies just simple are overwhelmed at times with what is available in today’s market and how fast it is changing. Furthermore, how to analyze it and integrate it into existing efforts or additional marketing structures. We talk here at Illumination Consulting…
