Many are not aware of the fact that most communication online is going to be videos. This transformation or rather evolution of online communication has already begun. Already a third of all time spend is used watching videos. Here we discuss how retail video marketing is essential to retailers now. Companies should already be producing videos frequently. These videos can explain products, show how to use them, discuss the benefits, applications, or showcase new products. Retailers can use videos to promote discounts, specials, seasonal deals, time limited offers, freebies, contests, and much more.
There is a multitude of benefits for retailers who use retail video marketing tactics. The biggest facts about videos and benefit is this. A business is over 50 times more likely to appear on the first page of search results in search engines such as Google. Or that videos increase purchase intent and branding by over 90%. These facts are hard to ignore for a retail brand. Videos are simply the most powerful method to communicate with the audience.
Key Retail Video Marketing Benefits
Increases Conversion Rates and Sales
Videos can generate lots of sales for a retailer. Adding videos to landing pages increases conversions by 80%. Videos that explain products can boost sales by over 70%. Moving pictures have always captivated us. This really is not a surprise here. Sales go up with retail video marketing.
Improved Credibility and Trust Factor
Video content is engaging to the viewer. Product videos for retailers builds trust with the audience. Explaining products, applications, and benefits produces an improved credibility towards consumers. Over 50% consumers say videos create confidence to purchase the product.
Videos Get Shared on Social Media
Videos are the future of social media. You can already see the increase in videos on most social media channels. Video centric apps are on the rise as well. YouTube is the largest search engine and most popular social media platform. Videos get shared much more frequently especially if emotions are involved. Entertaining videos get the most buzz.
Mobile Users Prefer Videos
Videos and mobile are great together. Over 90% of consumers watch videos on their mobile phone. Video consumption according to Google rises by over 100% every year. Videos connect with consumers on mobile much higher than TV or desktops use. Smartphone video viewers are more engaged with brands.
Critical Video Facts to Remember
- Retailers using video grow company revenue 50% faster, year-over-year, then retail brands without videos.
- 79% of consumers would rather watch a video to learn about a product, than read text on a retail website page.
- 39 BILLION videos are viewed per month in the U.S. That’s 211 videos viewed, and 16 hours of time spent per person, per month.
- More 75% of users have visited a company’s website after watching one of their video advertisements on social media.
- Video in an email marketing campaigns leads to 200-300% increase in click-through rates for the retail brand.
- 80% of users can recall a video ad they viewed in the past 30 days by a retail company.
Retail video marketing is essential to retailers. Retail brands that wish to learn more about retail video marketing campaigns should talk to experts. Professional marketing services include video marketing services these days. A retail brand can get a consultation, details, and costs associated. Assistance with video marketing is available for retail brands that require help.