Why invest into a skin care responsive design website? If brands have been ignoring this step and investment, and a skin care business is not taking advantage of responsive web design, the brand is in danger of going out of business starting this year in 2014. Online marketing campaigns and any efforts such as paid advertising will be much less effective.
There are some exceptions to the rule, if a brand does not have any competition or does not need any successful online marketing campaigns and visibility. Of course, if a skin care brand depends on its website, getting a responsive website will be critical to success.
What is Responsive Design?
Responsive web design is just as the name implies – it is responsive. When a website is developed with a responsive framework, the content, images, and structure of the site responds to the screen size of the device that is accessing it. This means that a skin care website will look similar viewed with any device.
Why Skin Care Responsive Design?
- It is more than just recommended by Google
If brands ask Google’s Developers and Webmasters, they actually recommend using responsive web design due to the benefits it will give brands. It will consolidate a skin care website, so they do not need a separate mobile URL, giving them one easy to manage skin care website.
- The Search Engine Optimization (SEO) Benefits
Responsive design websites allow brands to have a single working site accessible perfectly by all major devices, without duplicate content. Traditional multi-domain websites (one for mobile and one for desktop) would have duplicate content. Google sees this as a bad thing and it would hurt online marketing efforts for the brand.
- Better User Experience
Responsive web design lets a brand’s skincare website move and bend and fit into the frame provided, giving all users a website that is easier to read and navigate. Also, the responsive design website is accessible by the majority of users. As of 2013, over 50% of users access the Internet through mobile devices.
- Staying Ahead as a Brand
There are not too many skin care websites currently, utilize responsive web design. By making a brands website responsive, the brand will stay ahead of other skin care businesses, who do not want to invest in responsive technology yet. Consumers online are starting to catch on and by the end of 2014; almost all skin care websites will be responsive. They will have to in order to keep up with the growing number of mobile phone and tablet users.
- Staying In Business as a Brand
Without a responsive website, skin care brands are losing customers and losing money. Beauty consumers buy more products online now than they do in stores. By not having a responsive web design, a brand is not catering to a large portion of potential market share and in the process losing money and business.
Mobile is the Future
While going responsive can present challenges for skin care brands and website operators, but without a mobile-friendly website a skin care brands future online is bleak. If a brand is not providing a mobile-friendly experience for their customers, they’ll bounce off a brands website and go to the competitor, whose website is easier to use.
The future is mobile, as we see people increasingly favoring their mobile devices over desktop computers. Nielsen says that over 60% of all mobile phone owners in the US use a smartphone. Statista says that 5 billion people will use mobile phones by 2017. Making a brands website responsive is a small price to pay to reach all these people and potential customers. Especially, if any investment is made into online marketing.