For over 12 years we have been reviewing websites for architecture and design. It it is very common to come across websites that companies and entrepreneurs are proud to have. They are often beautiful, cool, unique, but do they convert and serve their purpose properly? When a business decides to focus on the actual results,…
As a business or entrepreneur, if your website is not powered by WordPress you are at a disadvantage. The benefits of using WordPress as a CMS (Content Management System), blogging engine, and marketing tool are unmatched in the industry. WordPress hands down is the best application to power websites, especially for business and start-up ventures.…
Bounce rates of website often measured by tools such as Google Analytics is the percentage of people leaving a given page such as the website home page without viewing any other pages. Basically, a site visitor lands on the home page or another page of the website and leaves without any further action. Generally, lower…
The home page of any type of website is the most critical page of the website. Most of the traffic lands on the home page and it tends to be the most visited page of a website. Keeping this in mind, it is no surprise that the home page is critical to the success of…
A landing page is any page on a website where a visitor first arrives or “lands”. This means that every page on a website is potentially a “landing page”. But not all pages are created for the same reason or purpose. In marketing, when experts talk about website landing pages, they are talking about highly…
A website is a critical asset and tool of most businesses these days. Even though it may be used in different ways, it is central to many business operations across most industries. It services a multitude of functions in today’s digital age. It is a platform for communication, customer service, sales, commerce, lead generation, PR,…
Getting started with e-commerce when selling online can be a daunting task. For newcomers there are many options to consider. This article responds to some questions that should be considered when selling online. In most cases, an e-commerce website is selling a physical product(s) that are shipped to the customer, after successful completion of an…
With any small business or startup, the website is one of the most critical tools to introduce the services and products to the desired target audience. Website visitors come to a website to learn more about the company, brand, products, services, and want to get answers to their questions. A successful website provides all of…
Having an effective website takes a comprehensive approach. It really isn’t enough to launch a website with some text, images, and think this will do the job. For a business, websites are a critical asset to the company as long as they do what they are intended too. A business website that performance well is…
Most retailers are concerned with improvements that can be made to increase online sales in 2015. With the summer around the corner, which is a slower season for retailers, many businesses look to make improvements. The summer is a great time to improve website design, applications, and conversion rates of e-commerce sites. It is a…
