Website landing pages are created in ways that allow the website owners to focus their site visitors’ attention on a particular offer, limiting the distractions of everything else on the website. Visitors end up on the landing page for just one single reason or purpose, which is to obtain an offer by completing a lead-capturing…
Every entrepreneur and business at some point will have to go through the process of redesigning websites. A website to continue producing results will have to undergo at some point major updates, upgrades, and a redesign. To stay competitive redesigning websites is necessary to keep up with markets, customer expectations, and competition. There are many…
How does an entrepreneur or a business know if their website is of quality? After all, many business managers and owners are not website designers and developers. Of course, when a website does not produce results, it is a clear indication that something must be adjusted, but what is not always clear. Most websites have…
As a business consultant with over 15 years of experience, it is still surprising how many of small businesses don’t have quality website design or a website at all. Many websites are poorly created and structured, which does not yield the desired results. Any business that does not have a website in today’s digital age…
Choosing a results oriented domain name from what is available takes a comprehensive approach. The domain names should not be more than 2-3 words, keeping length in mind. A proper domain name can not just generate more leads and sales, but be a key asset to the brand and growth of a business. For an…
To get the best results from a website, the website design and development has to be done in an intelligent way that increases conversion rates. Business owners, people, and companies want their website to produce results. A website should have the proper features and tools as well as give incentives to site visitors to sign-up,…
Entrepreneurs and companies that operate a website understand the importance of website traffic. To increase traffic to a website, a comprehensive approach has to be undertaken. Most businesses would like more customers, revenue, and profits. A company that operates a website often wishes to have more quality traffic. Increasing traffic to a website tends to…
Pinterest is one of the most effective social media channels for marketing products online. It has become a proven source of traffic for websites, quickly surpassing other social media channels such as LinkedIn and Twitter. Many companies and brands still do not utilize Pinterest effectively or at all. When marketing products and services, Pinterest is…
Businesses will have some new tools to increase their opportunities to make sales online. The new buy button by Twitter is the latest trend by major social media platforms to support clients with e-commerce. Twitter joins Pinterest and Facebook, who are offering users tools to strengthen online sales opportunities and mcommerce. eMarketer estimates that mobile…
Video marketing is one of the most effective and fastest growing marketing methods for brands that wish to sell products. There are numerous reasons why videos are so effective, when selling products and marketing brands and product lines. Here are some reasons to better understand why it is important for brands and marketers to create,…
