Entrepreneurs and companies that operate a website understand the importance of website traffic. To increase traffic to a website, a comprehensive approach has to be undertaken. Most businesses would like more customers, revenue, and profits.
A company that operates a website often wishes to have more quality traffic. Increasing traffic to a website tends to improve online sales, if proper conversion techniques are deployed and integrated.
How do you go about increasing a website’s traffic? There are several methods in use these days by professional marketers. Here are 10 ways to increase traffic to a website that are most commonly used.
10 Ways to Increase Traffic to a Website
1. Ensure the Website is Responsive
The days people used only computers to search the Internet are long gone. Since last year, over 50% of searches online are being conducted by mobile devices such as smart phones and tablets. To increase traffic to a website, the site itself has to be responsive for best results. Responsive Design websites work across all major devices such as smart phones, tablets, and computers.
2. Create Content, Publish, and Distribute
To increase website traffic, unique and quality driven content should be created, published, and distributed online. Content can be blog articles, regular articles, press releases, images, and videos. These should be created with quality and frequency. Then, published on the website and shared across social media and aggregator sites such as Reddit, StumbleUpon, Dig, and so on.
3. Research Competitor’s Websites
To be more successful with improving a website’s traffic, a business should pay attention to the competition. A competitor’s website can quickly reveal what needs to be done to increase site traffic. There are many tools that allow to “scan” a competitors website to gain valuable information for marketing such as back-links, referral sites etc. Third party tools such as SpyFu are great tools for it.
4. Pay Attention to Website Reports
Without the proper intelligence, it would be difficult to understand the performance of a website. Many companies, entrepreneurs, and marketers still do not use reporting tools to gain a clear understanding. Using reporting tools is critical to increasing traffic to a website. Tools such as Google Analytics, Google Webmaster Central, and other third party tools can quickly illustrate referring sites, traffic sources, ranked keywords, and other invaluable information.
5. Write Articles Frequently
Most websites have a blog as part of the website these days. This is critical to increasing a website’s traffic. A blog when setup properly and optimized can be a fantastic source of traffic for a website. Frequent blog articles when uploaded and optimized for search can quickly increase a website’s traffic. Writing articles relevant to the business is a key function, when marketing a website online.
6. Leaving Comments
Another great method to improve the traffic of a website is leaving comments. Finding other websites that are relevant to the business and leaving comments on articles that are published on these sites improves Search Engine Optimization efforts, search rankings, and website traffic. It is a major link building method that can quickly increase a website’s traffic. To comment on other articles, email address, company name, and often a website link is included. This results in referral traffic.
7. Put Social Media to Use
Social media marketing is not an option anymore. To grow traffic for a website includes the use of social media channels such as Facebook, Twitter, YouTube, Pinterest, and many other. Social media is a key marketing method to improve the traffic of a website. The proper customization and setup is required as well as frequent activity across all the social media channels.
8. Optimize the Website
For best results, a website must be optimized. The home page and all secondary pages should be uniquely and properly optimized for search engine results. The title tags, Meta descriptions, and keywords should be created accurately and professionally for gaining momentum online in search results and with traffic.
9. Proper Website Speed
For a website to perform well, speed is critical. Website visitors do not wait for a website to load. When the site takes time to load, it hurts marketing efforts and conversion rates. This is another reason for Responsive Design. A business should make sure that their website loads quickly. There are many tools available to test a website’s speed. For results, a site should load promptly without problems.
10. Use Videos
Video is the future. Certain reports indicate that most of the communication and search results in the future will be videos. Already, Google displays videos above regular organic search results. A company that makes videos and submits them or uses them in marketing campaigns and on their website will see an increase in traffic.
For companies and entrepreneurs that wish to improve their website performance, consulting services are always available. For best results, get the advice of experts and improve the performance of a website with professional help.