The beauty industry is a very special vertical market. It has evolved into a large industry. Many brands successfully sell skin care, cosmetic, and beauty products online. The global beauty industry is worth over $530 billion. Beauty website design services help brands get customized ecommerce websites that can produce online sales.
Website design for beauty websites must incorporate many aspects in order to produce sales. The beauty consumer has gotten accustomed to a certain level of quality. Skin care and cosmetic websites tend to be much more detailed, information rich, and highly optimized for ecommerce functions and product sales.
In order to have a successful beauty website that converts visitors into shoppers, and loyal customers, the website much be professionally and properly created. There is much to consider when architecting a beauty website. Agencies with years of industry experience understand consumer expectations and design requirements. For best results, work with an experienced team and service provider.
Beauty website design services can create leased and open-source application powered ecommerce websites. Technology applications or solutions providers such as Shopify or BigCommerce are utilized for leased beauty ecommerce websites. Open source-based beauty websites are developed with WordPress/WooCommerce or Magento generally. It matters what application and solution is utilized in beauty website design. Functionality and ability to manage or customize greatly depends on it.
Areas that should be highly reviewed and carefully created are below. These impact the customer acquisition process and conversion rates greatly. In other words, it is the difference between being successful online or not. These areas must be created correctly in order for the beauty website to produce sales.
Beauty Website Design Areas
Beauty Website Header
The header is the very top part of the site pages. It is a critical area since it is first indexed by search engines such as Google, but it is also the first part a visitor sees. For beauty ecommerce websites, this is an area very critical in design. The right customization will place shop features, phone number, and other vital functions and details into the header part of the website. The header is repeated on all pages the same way for consistency.
Beauty Website Footer
The footer unlike the header is the very bottom of the website page. It is as well an important area for beauty websites. The footer is repeated like the header across all site pages and tends to have company information, branding, popular products sold, trust icons, and other details. The footer should not be neglected in the design process for beauty websites.
Beauty Site Navigation
The navigation is critical to the success of just about any website. This is especially true for beauty ecommerce websites. The navigation has to be very user-friendly, easy to see and navigate. The navigation has to be created for the site user, but also for the search engines. Optimizing the navigation for sales and marketing is a big part of online sales success and an increased conversion rate. Keep it short, clean, and logical.
Beauty Website Home Page
The most visited page of the majority of websites is the home page. This is also the case with beauty ecommerce websites. Professional experienced beauty website design services know very well how to structure a home page for success and online product sales. The home page is not like other pages in design. It tends to be longer, more detailed, and imbedded with lots of conversion and call to action areas. Carefully architect the home page for success.
Beauty Ecommerce Checkout Process
Buying a skin care or cosmetic product and checking out is where lots of brands loose over half of potential shoppers and sales. This is called shopping cart abandonment. The rate is well over 60% and considered normal. Nevertheless, to increase online sales it is important to reduce the speedbumps so to say during the checkout process. The checkout should be short, simple, easy to use, and without any customer registration requirements. The design must be trusting.
Beauty Online Store Pages
Online store pages are different from the rest of the website. They differ in design, structure, and functionality. The shop pages should be kept clean with very vivid product images and multiple professionally taken photos of products for each SKU. Clear and easy to see navigation for purchasing, adding, and checking out. These pages should be optimized for search engines.
For more information on how to increase online sales for beauty products contact experienced professionals such at Illumination Consulting. An agency with over 20 years of experience working with beauty brands. Beauty website design services by industry veterans. Give us a call today to speak with an industry consultant.
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