Not all websites are the same. This is especially true for ecommerce websites. Brands that wish to increase CBD product sales should learn about the differences in quality. Proper CBD ecommerce websites use the right technology, structure, design, navigation, visuals, call to actions and much more. Online stores that convert visitors into customers and generate sales are created with quality and are marketed effectively.
CBD products are now legal on a national level in the United States. This is driving many investors and entrepreneurs to invest into starting CBD product lines. The cannabis market is expected to reach over 70 billion annually by 2022. This new booming industry is attracting lots of interest. Investors and entrepreneurs should make sure that their brand’s websites are developed and designed by experienced ecommerce professionals to ensure best results.
Many ecommerce websites do not produce sales. They are poorly created with many mistakes. This makes marketing much less effective and conversions stay low. To increase CBD product sales, proper CBD ecommerce websites must be designed and developed. This foundation allows then marketing to be more effective and results in higher conversion rates. What is a proper CBD ecommerce website?
As with many other retail ecommerce websites, a CBD ecommerce website must incorporate all elements required for success. This includes many areas that often are neglected and not correctly created. Therefore, they negatively impact results. Below are some of the key areas that should be carefully reviewed for improvements or when creating a new website incorporate them properly.
CBD Ecommerce Website Header
The header is the very top part of an ecommerce website. The header is critical since it is the first thing a site visitor sees. It tends to also be repeated across all pages of the website. This makes the header a very important part of the website. To make it effective, CBD ecommerce website header should include shopping features, account login, toll free phone number, hours, and other store related details.
CBD Ecommerce Website Footer
As the website header is the very top part of a website page, the footer is the very bottom part. The CBD ecommerce website footer is as well a very important part of the website. It is how many finish their experience on each page. As with the top part, the bottom services an ecommerce website specifically. It tends to include details such as social media icons, address of the business, maybe the most popular 3 products, brand’s logo, trust or certificate icons and so on. The footer tends to be repeated across all pages as well.
CBD Ecommerce Home Page
The home page is the most important page of the CBD ecommerce website. It is the page that most people will start on. The home page must be modular and offer much text, subheadings, product displays, call to actions, visually created incentives, a video maybe, and more. Without the proper elements on the home page, the ecommerce website is not going to produce the desired results. The home page as well as other key pages must be optimized for search engine results.
CBD Ecommerce Blog Pages
The CBD industry is new. The consumer is going to expect to be educated on the products, their uses, benefits, and applications. A blog is a perfect tool for this. Brands can write articles, use images within them, and videos. A well optimized article with images and video can rank in the top of Google much faster than a product page. A well maintained and structured blog activity can drastically increase CBD product sales. It is best to write articles well over 500 words with at least an image or two and a video if possible. Twenty articles per month should be minimum to gain momentum and sales.
CBD Ecommerce Store Pages
The store pages or shopping pages of a website are critical as well. If they are poorly organized, structured, designed, they fail in producing sales and results. The store pages should be clean, more minimalistic in design, provide a very user-friendly environment to review products and purchase them. The shopping checkout process must be kept short and simple for best results. The product images must be done professionally (high quality) with multiple images per product. Video if possible, increases conversion rates and sales.
CBD brands and companies that wish to get more information on how to successfully launch ecommerce websites should talk to experts. Professionals with plenty of experience can assist CBD companies with technology advice, server setups, design, and more. CBD ecommerce websites are the foundation of the business online. They should be responsive, educational, user-friendly, and full of incentives for the site visitors. They must represent the company correctly and appeal to the desired target audience. Talk to an expert to get a consultation.