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If you have a website that sells skin care retail products, you have probably spent time developing backlinks to make the site more visible to Internet users. The Google Penguin update revealed the importance of high quality backlinks. Review the backlinks to your site to determine if any are low-quality and should be removed. Search…
Getting consumers to a website is only half the battle. Convincing them to make a purchase is the other half. The measurement of a website’s ability to persuade visitors to take a desired action is called conversion rate. This statistic reflects the effectiveness of online marketing efforts and how satisfied customers are with the company…
According to a 2011 SPA Future Thinking survey, beauty regimes are becoming commonplace for men. More males are using products and treatments to maintain a positive appearance. Research director Will Ullstein commented that this bodes well for companies marketing beauty products for men. The survey results revealed latent demand and unique marketing opportunities in the…
To develop the online presence of their businesses, some skin care entrepreneurs hire an Internet business consultant. This individual engages in online marketing techniques designed to make the company website more visible to online users. When collaborating with the client during this process, the consultant may use some terms that are unfamiliar. Clients can avoid…
Salon and spa owners often wonder why they do not sell more skin care products. According to experts, most salon and spa owners spend time and money marketing treatments and services. Neglect of the retail side of the business results in lackluster sales for skin care and other beauty products. Salons and spas should aim…
Whether this is your first attempt or you have been doing it for years, starting a new business can be overwhelming. Each venture is different and entrepreneurs feel like novices regardless of how much experience they have. Business consulting services for start-ups help entrepreneurs through the process from idea creation through the development of a…
Online business owners have unique needs and when they require outside assistance, they look for a consultant experienced with Internet businesses. Many online entrepreneurs use Internet business consulting services for assistance with Internet marketing strategy development. They rely on a consultant to help them establish online marketing goals and develop a plan to achieve these.…
If your company is experiencing challenges or problems that your management team cannot seem to solve, it may be time to contact a consultant. Business consulting services are designed to identify issues and recommend changes that will resolve them. They also provide ways to improve performance, helping to take a business to the next level.…
If you are an entrepreneur, you know all about multitasking. On a daily basis, you wear multiple hats and juggle an assortment of diverse tasks. This can become overwhelming and often leads to poor judgment calls and mistakes with lasting consequences. By taking advantage of available business consulting services, entrepreneurs reduce their stress and prevent…
Entrepreneurs in the beauty products industry face several strategic decisions. One of the most difficult is whether to specialize. Many company owners come to this decision after their businesses fail to achieve objectives. They decide that things must be done differently and determine that specialization is the change to be made. A specialized approach is…
