To answer in short, by working with experienced professionals. Creating results-oriented skin care packaging is a comprehensive approach. It requires to look at several elements. It is not just the design but much more. To successfully create a skin care product line, the packaging must meet the needs and appeal to the target audience. Below is more information about how to create results-oriented packaging for the beauty industry.
Packaging is separated into two categories. The packaging the skin care solution is in called primary packaging and the box itself which is called secondary packaging. At times, a brand does not have secondary packaging, but this is not advised. Many stores and distributors require secondary packaging for skin care products.
Primary Skin Care Packaging
The primary packaging is the first step. A beauty brand has to decide what type of packaging the skin care solution will be kept. Brands tend to focus first on the material and type. Does it have to be a jar, then can it be a glass jar. Or does it have to be a tube of some sorts, and so on. The type of primary has to be decided upon. The material is very important since certain applications such as silk screening has to work on the material selected. Then, the next step is the dispenser of the primary packaging. It has to work with the solution and dispense it properly for the consumer.
What does the skin care solution require? Is it a cream, more liquid, a cleansing solution, or a toner type? All has to be considered when creating the primary packaging. How to dispense it is an important step. The design to customize the look is the last step. The primary design must enable the consumer to properly use the product as well. Much goes into the planning of the primary packaging for skin care products.
Secondary Skin Care Packaging
The secondary packaging tends to be the box for the skin care products. These boxes tend to be simple, but brands decide upon paper stock, gloss or mate finish. These boxes are designed very appealing or to brand’s specifications which can also be a minimalist approach. Either way, on the secondary packaging most of the products information is placed. This includes any icons, key information, and any legal disclaimers.
Secondary packaging has multiple purposes. It aids as shipping and stocking support for the products and handlers. It also protects often the skin care products from the elements such as sun exposure. Furthermore, the secondary packaging tends to have most of the information on it such as all the ingredients and direction of use.
Skin care brands that wish to consult on this should talk to branding experts. A consultation can quickly assist a company with options and relevant details. Speak to a skin care branding expert to get started such as Illumination Consulting. We look forward to hearing from you. Give us a call or contact us via the website.
