Ecommerce websites have an online store. They sell products to consumers. Retail brands deploy ecommerce websites to reach their consumers directly. Retail companies sell a significant amount online. How these websites are created matters. Find out how making ecommerce websites successful can be done through design and development of them.
How a website is created makes a difference. This is especially true for ecommerce websites. These sites are much more complex. They can have hundreds of product pages, extra navigation, a whole online store section, and additional features. There are several key areas of these websites. These areas impact the success of a site. Other things make a difference as well such as technology applications, responsive design, call to action, checkout process, the home page structure, and so on. Below are more details about these areas.
Technology Applications
The software applications installed and “powering” the ecommerce website are important. They are not all the same. They vary in quality, features available, and pricing. There is also the difference between leased and open-source CMS (Content Management Systems) for online stores. An example would be Shopify (leased) vs. WordPress (Open Source). Retail brands should review in depth the differences and their options. Pending on the business needs, a retail brand will either lease or go with open source. Additional applications are often integrated to add additional features.
Checkout Process
The checkout is customized in the design and development phase. For best results, the checkout should be short, easy to use, clearly displaying options, features, and so on. Depending on which application powers the store, customization and options will be available to further enhance look and design. A minimal approach here (less cluttered) is best for results. Checkout navigation buttons must be clearly visible, well positioned, and functional.
Responsive Design
The website must be in HTML5 and CSS3, which is also known as Responsive Design. It is and has been the standard in website design. New websites are automatically developed with HTML5 and CSS3. This makes websites responsive. It means, it reacts to devices accessing it. The websites can be clearly visited and seen across multiple devices. With Responsive Design, ecommerce websites can be loaded on smart phones, tables, and desktops or notebooks. This is not an option anymore. Older websites should be updated as soon as possible.
Call to Action
The elements on ecommerce websites that incorporate the Call to Action is very important. Call to Action refers to the offers and incentives retail brands advertise to increase sales. These areas are strategically placed throughout the retail website to increase conversion rates, sales, and profitability. They are important and must be created with eye popping incentives that are visually displayed professionally for best results.
Home Page
The home page is the most important page of an ecommerce website. Most site visitors start their experience on the home page of the website. Therefore, this page must incorporate all features, call to action, and information consumers expect to see. There are many standards here and best practices. For example, a product scroller should be on the home page allowing visitors to shop right on the home page, view products, and see other relevant details such as pricing. Home pages should use a borderless design and be sectional in design. This allows the page to have many sections and be longer. It should also load fast for search rankings, as well as be optimized.
For retail brands that wish to improve their ecommerce website, talk to experts. Professionals through consulting services, marketing services, and of course retail website design or retail ecommerce websites services can provide assistance. There is help available to retail companies that want to increase results. Making ecommerce websites successful can be done simply through website design and development services. Talk to an expert, ask questions, and get relevant details for your business.
