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There are many free methods to market a new business and website. Most new businesses and websites should be marketed to gain momentum and visibility online. Smaller companies and new start-ups tend to have limited budgets, but online marketing does not have to be expansive. A small or start-up company, without the need to hire…
Any brick and mortar type of retail business to be successful has to spread the word, get people into the store, and sell enough items to be profitable. Online retailers have most likely very similar goals, but the approach is different. For online retailers to be successful, a cornerstone activity of the business will involve…
A tool that is often overlooked by companies is Google Webmaster Central. This Google tool is critical to understanding the details of a website, but it also has key functions to increase website traffic. Any website and really for any industry should have Google’s Webmaster Central tool installed and setup properly. It can quickly give…
One of the fastest growing methods and tactics by small and larger beauty brands is link building with infographics and images. Skin care brands see quickly spikes in their website traffic when deploying image based marketing campaigns. The utilization of infographics and images for link building has been increasing in popularity over the last couple…
Promoting products online these days is a complex task. For entrepreneurs and companies that sell products and operate ecommerce websites, promoting the sale of products online can be a challenging goal to meet. Successful websites that promote products and sell them tend to have several things in common. Start-up ventures and smaller organizations can learn…
To be effective with marketing campaigns and websites, a business and marketing professionals must use a variety of tools. With big data, comes big opportunity, and big work. It is work to get through all of it, understand it, know what to do with it and why. Furthermore, a business should know how to do…
Tumblr has some key features and benefits that can be very useful to a business, especially when working together with other social media sites and Search Engine Optimization campaigns. Tumblr benefits SEO greatly and adds multiple other benefits to the user. Tumblr for business is a great choice. Tumblr is a blogging platform for people,…
Here we are 2014, a new year. For many organizations, last year 2013 brought lots of unexpected developments. Lots of changes across multiple industries and markets certainly made it more difficult to improve online sales for many businesses. One of the more important questions e-commerce store operators have asked themselves recently is “what considerations a…
You read that headline correctly, for men! We see all kinds of ads for skin care for women, but how often do you see skin care marketing specifically for men. Would a reasonable number be five or ten percent? That may even be on the high side. The fact is that men spend a lot…
Pick up any woman’s magazine and you are bound to find dozens of ads for products that promise to make them look younger and more beautiful. With so many established skin care companies already dominating this particular angle, how can a new skin care company compete? Exactly where should the company direct its skin care…
