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There are those that say print media is still the best way to go. The new generation says that print media is a waste of money and that electronic promotion in the best way to advertise skin care products. Well, we are here to tell you they are both right…and wrong. Each of these forms…
While many online business owners seek a page one ranking for a specific term, and while this may be the immediate goal, there are some significant long-term benefits to skin care SEO that is done properly. The obvious benefit is that coveted page one ranking and more traffic, but do not overlook the benefits of…
The online advertising world seems to evolve more and more with every passing day. Those business owners that are sitting on the sidelines waiting for history to repeat itself have a long wait ahead of them. New social media sites are springing up every day and the old standbys, such as Facebook and Twitter, continue…
Topping the all-powerful Google search engine results pages is the goal of most online businesses. Whether a company offers lawn or spa services or automotive or skin care products, ranking on the first page of relevant Google queries increases its visibility. It is much more difficult to get notices on Google these days and strategies…
Whether a skin care retailer is adding a new product or going international, it usually makes an announcement. Press release templates are passé and in the modern age, the medium used to make the skin care retail announcement is as important as the message being conveyed. View company announcements as opportunities to generate buzz while…
It is no secret that major brands have an advantage on Google search results lists. In February 2009, Google released a Vince update, changing the practice of search engine optimization. To get their skin care SEO programs on the right track, skin care marketers should understand Vince because this update is far more than it…
Want your small business to compete online with major players in the industry? Take a collaborative approach to small business search engine marketing. Focusing on online content and working with others are the keys to success. By incorporating this approach, even the smallest business can get a content marketing campaign rolling with minimal effort. The…
Many skin care businesses hire an outside firm to provide SEO services. Instead of going with the first company they encounter, skin care entrepreneurs should spend time and effort researching the different skin care SEO services available and the companies that provide them. Follow these best practices and we are confident that Illumination Consulting will…
As of July 22, the final 25 percent of Google AdWords campaigns were upgrade to Enhanced Campaigns. In the words of Google CEO Larry Page, Enhanced Campaigns represents the largest change in the history of AdWords. Google made changes that extend from how its teams operate internally, to how advertisers purchase ads, to what viewers…
Search engine marketing (SEM) and search engine optimization (SEO) are important tools for business growth. Experts tell us that businesses without online strategies rarely survive. Benefits are not limited to nationwide companies as 95 percent of smartphone users find themselves searching for local information according to a recent Google study. Skin care SEO and SEM…
