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Trying to figure out the search engines these days is not an easy thing to do. Google seems to make changes every month and marketers are still trying to figure out exactly what works on Bing and what does not. As a new Internet business owner, it is unreasonable to try to take on these…
Consultants who cater to small businesses are no strangers to failure. There are 23 million small businesses in America and many of them fail. Though the failure rate has declined in recent years, the economy has made it very difficult for many small businesses to hang on. Some of those in the direst positions retain…
Google released its Penguin 2.0 algorithm update just before Memorial Day weekend, causing many online retailers to begin their summer season on a bad note. Slightly more than two percent of English language queries are estimated to have been affected. Straight from the Internet business consulting experts at Illumination Consulting, here are the scoop and…
Google may be the top search engine but Bing is breathing down its neck. Bing market share increased by an impressive 13 percent from May 2012 to May 2013 and at 17.4 percent, is second to only Google. Apple recently announced that Bing will become the default search engine for the increasingly popular Siri. Here…
Advertising Your Unique Skin Care LineThere are some retailers, manufacturers, and distributers that deal with skin care products on occasion, but others offer full lines of skin care products or even create products of their own. Regardless of age, everyone can benefit from skin care products if he or she finds the ones suited to…
Proper advertising can be very complex and business owners may find that they need the help of a professional to be successful. This may be of particular need if the product in question is a skin care product since so many items in this category are marketed to women. When it comes to advertising skin…
When businesses hire a marketing consultant to improve their online presence, they should retain someone with experience. Effective online marketing consulting strategies involve a combination of strategies and one firm should blend these earned, owned, and paid media efforts. Otherwise, the client will not know which approaches are working. Viral marketing is a major component…
After getting a start up off the ground there may be little money left for marketing. Considering that an initial marketing strategy does not usually work out as planned, there is even more risk in spending precious dollars. Small business start up consulting experts have some recommendations on how to promote a start up without…
Firms that specialize in providing search engine optimization (SEO) services to clients in various industries recognize the importance of link building. The most experienced understand that building links from local authorities is essential. Illumination Consulting includes local link building in its list of skin care SEO services because it helps skin care companies establish themselves…
Skin care has become a major concern for the public over the last two decades. As more and more information becomes available, people are realizing all those days in their youth spent worshiping the sun with no protection have done considerable damage. By focusing on certain niches of the skin care industry, your company can…
