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A landing page is any page on a website where a visitor first arrives or “lands”. This means that every page on a website is potentially a “landing page”. But not all pages are created for the same reason or purpose. In marketing, when experts talk about website landing pages, they are talking about highly…
A business that wants to take advantage of the Internet has to market itself online to become visible and gain market share. In today’s digital age, a company has many options, when it comes to marketing. No marketing method has been more complex and important than organic Search Engine Optimization (SEO). Why is SEO so…
What may to a small business seem like the simplest and most straightforward marketing method is actually one of the hardest and most time consuming marketing strategies. Content marketing is highly beneficial to a business, but also a complex strategy. Small business owners and companies especially have a strong need to successfully establish themselves through…
The question is often asked by entrepreneurs and business owners, “can my local business gain benefits from online marketing and promotional efforts”. The answer is yes, but there are specific methods and ways that need to be utilized. For most types of companies especially local businesses, online marketing and promotions can be highly beneficial when…
Entrepreneurs already wear multiple hats with start-ups and small businesses. Even if a small business has multiple members, budgets are often tight. Marketing and advertising a website online is often not necessary in a budget. Therefore, here are 5 methods your small business can create momentum online. Internet or online marketing does not have to…
Most brands and companies understand these days that content marketing is a key marketing method to drive brand awareness, gain market share, and drive website traffic. Content marketing is the process of creating content (text, images, videos), publishing it and distributing it across blogs, social media channels and so on. To drive website traffic, content…
Most people that have had exposure to the online world, have heard of the term “Content Marketing”. It is a term used to describe the creation, publication, and distribution of content by brands and businesses. This content is often used in additional marketing campaigns such as Search Engine Optimization (SEO) and Social Media Marketing (SMM).…
The best way to increase online sales with e-commerce stores and websites is through well-executed marketing strategies. A cornerstone of these marketing strategies is social media, Facebook being a major channel for retailers and e-commerce operators. To take full advantage of Facebook, retailers have to create their account properly, setup and customize their page(s). When…
Any business that sells via e-commerce understands the challenges in the summer. The summer brings natural slowdowns in sales. Summer is traditionally a slower time of the year for many retailers. For e-commerce websites, research shows that shopping activity is the lowest in July and August. There are methods and marketing tactics that companies and…
Monday May 25th is Memorial Day, a day for honoring our military veterans. It is also the unofficial beginning of summer. Memorial Day is a major holiday and like many other major holidays, retailers offer lots of deals and sales during this time and consumers take advantage of this. Many different types of businesses take…
