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After Thanksgiving, Black Friday, Cyber Monday, and Christmas, Valentine’s Day is the next major shopping holiday in North America. Online retailers and brick and mortar stores have been marketing and advertising to reach their desired target audiences. Shopping holidays are often taken advantage by major retailers that sell products that cater to such holidays such…
Email marketing is still one of the most effective methods to increase e-commerce sales. Often overlooked by start-ups and smaller e-commerce retailers, email marketing is highly effective. In a matter of fact, email marketing accounts for over 7% of all e-commerce transactions. This is the second most effective e-commerce marketing method, right behind search marketing…
It’s 2015 and the time has come to boost marketing efforts and implement the right marketing strategies to bring the desired results in 2015. For any size company and start-ups even, the question is always what marketing efforts to pursue, how to allocate the available budget to increase visibility, sales, and market share. One of…
One of the most important aspects of marketing an e-commerce website is link building. It is one of the most critical methods to market a website online. This method was much easier years ago, but because of many manipulating the system and creating spammy inbound links using keyword-rich anchor texts, Google has made changes to…
One of the most significant methods for online marketing and driving organic search engine results is link building. Link building is a very time-consuming activity in search marketing. Brands and companies often look to improve their link building efforts and get more efficient. Not all link building tactics are the same. The approach differs depending…
Any business regardless of industry that operates e-commerce websites looks for simple ways to increase online product sales. Once an online store is launched and open for business, there is much a company can do to improve performance and online business. Investing into and operating e-commerce websites that do not produce the desired sales, can…
Not all businesses are the same, but most are affected by the November and December holidays in some way. These two months bring a vast amount of holiday activity, sales rushes, advertising booms, but also influence the following month January. After all the holidays at the end of the year when the celebrations are over,…
A business and marketing professionals want results driven and user-friendly tools for link building and marketing. There are dozens of resources, services, and websites online for it. Some services and websites are free, but most of them are paid services and tools. For any size and type of business, what is the right choice of…
The end of 2014 is almost here and retail brands as well as marketers wonder what 2015 will bring. In 2014, Google algorithm updates continuously challenged e-commerce websites, brands, and marketers. Constant changes by Google shoveled search rankings, results, and marketing efforts around. E-commerce website sales, customer acquisitions, and retention were effected by it. Search…
Social media marketing (SMM) is not a new marketing tactic for entrepreneurs and companies. What is newer are the sub social media marketing tactics. As more social media platforms are being created, a business has to incorporate the leading channels for marketing and advertising. Instagram is one of the newest image driven social media platforms.…
