Welcome to the Marketing Blog at Illumination Consulting, your ultimate resource for cutting-edge strategies, tips, and insights to propel your business forward. In today’s fast-paced digital world, effective marketing is essential for building brand awareness, engaging customers, and driving sales. Our blog provides expert advice, practical techniques, and the latest trends to help you master all aspects of it and achieve your business goals.
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The manufacturing industry is going through lots of changes and industry shifts. This forces many companies to pivot and invest into marketing and sales strategies. This is done to increase brand awareness, create distribution opportunities, and improve sales overall. To accomplish this, marketing manufacturing websites is critical. When done right, marketing manufacturing websites delivers a…
The beauty salon industry has been experiencing a boost over the last couple years. Both male and female consumer base has expanded their desire for quality beauty products and services. This is further fueled by the trend of hair coloring over the last few years. Many trained beauticians are entering the market worldwide. Established salons…
Whether it is a new business or an existing retail brand, understanding ecommerce website conversion rate is important. It sets expectations properly and helps with outlining what is required to succeed. It is important to track conversion rate for all websites, but especially for online retailers with e-commerce websites. When the goal is to generate…
Marketing is a critical part to producing product sales. Companies that wish to increase sales or generate them more effectively should invest into marketing campaigns. Selling products without the support of marketing is a difficult task. There are limitations to how far you can go. Product marketing campaigns that produce sales are the best way…
A tradition that started in Philadelphia back in 1961, Black Friday was the first time made into a shopping fest. It was a one-day event, retailers offered their best discounts. An American tradition, the day is marked for shopping and is the same week as Thanksgiving holiday. Companies look to Black Friday marketing for 2020…
It is hard to believe that the fall has arrived. This year 2020 with everything that has been happening worldwide, it can be hard to believe that we have entered the fall season. The fall season offers opportunity. Fall marketing boost can help a business get momentum now. Marketing services for fall season help companies…
For most companies and industries, marketing is necessary to succeed. Marketing drives sales, market share gain, branding, customer acquisition, repeat orders, new projects, opportunities, value, and so much more. The question most businesses and business owners’ debate is how to go about it. In-house versus outsource marketing. What are the differences and the right choice?…
When it comes to ancillary services such as internet marketing, many companies are faced with the monolithic decision of either outsourcing this function or hiring an in-house employee. If this is something you’re currently considering, I will delineate the facts in this article in an effort to make your decision easier. Outsourcing marketing services versus…
To grow a business these days, results-driven marketing services are essential. Not every type of business or location requires it, but most and certainly many types do. For example, if you sell online you would need to market your website, products, and brand. If you provide localized services, well you should be found in local…
Yacht and luxury boat dealers look to increase sales, qualified leads, and customers in general. Selling boats requires a very different skill set than online marketing. Marketing for yacht dealers is critical to their success. Yacht dealers and brokers depend on online marketing methods and strategies to gain the necessary visibility to potential customers. These…
