Selling online also known as e-commerce has truly grown into a force. Companies like Amazon dominate the retail space on a global level. The continued added credibility and norm to shop online has helped many smaller startups and individuals to make money online. Adding retail marketing tactics for online store owners furthers their success potential.
Don’t neglect email marketing and improve upon it.
Email marketing is still the most effective with over 4000% ROI. Retailers must have a well-structured, visually appealing, with incentives email marketing campaigns. Twice a month a newsletter should go out to the database. Some specialized niche emails might go out even more frequently. Split the lists into customers who are purchasing vs. newsletter subscribers who have not bought ever. This is a great start.
Partnership marketing opportunities should be perused.
Retailers can often find partnership marketing opportunities with other online entities. Such partnership can be with bloggers, experts, authors, speakers, key organizations, associations, and so on. There are many ways to partner as a retailer for marketing opportunities that can make a drastic difference. Partnering with charity organizations can be beneficial as well. Helping while receiving value is a great partnership for a business and the organization.
Videos market products and sell them effectively.
Video marketing services are highly beneficial for retailers Consumers love watching videos especially videos that are introducing them to new cool products, showing them how to use them, and showcasing the benefits and important features. Videos are a critical part of doing business online these days. Retailers should invest heavily into video marketing to drive sales and customer acquisition.
Social media channels are becoming shopping platforms.
Retailers do not really have much choice here anymore. Most social media channels will be shopping platforms such as Facebook already is. This means that retailers now can sell products directly on these platforms reaching a much larger audience potentially. To increase online sales this is certainly one of the retail marketing tactics for online store owners that is very beneficial.
Retailers that want to work with professionals and get assistance to increase online sales can work through consulting services such as marketing consulting or through services such as Conversion Optimization, which is a service to improve websites. Also, just getting a general marketing consultation by an agency that has plenty of retail experience can be very beneficial to a retailer.