The year 2019 is around the corner. What retail product marketing strategies will work in 2019? A question many brands and companies ask themselves around this time of the year. A company has to decide what budgets to allocate and for what type of strategies. Successfully selling products online involves retail product marketing strategies that work and produce results.
Retailers tend to focus on sales efforts and often are not directly involved in marketing and advertising campaigns. Those tend to be managed by professional companies for best results. This further allows brands to focus on customer services and increasing sales for the company.
Some retailers do not invest into marketing and advertising campaigns due to cost. Even though the cost for marketing small retailers is the cost of a single employee for the year. To assist with sales, here are the more popular retail product marketing tips for 2019.
Online Retail Product Marketing Tips
Retail website design to boost online sales.
Retail websites must often display sales and special oriented visuals. To boost online sales, retail websites must display clearly and strategically offers and incentives, including giveaways and any ongoing customer participation games. Website design is a critical aspect for retail sales and should not be stagnate. Frequent minor changes to stimulate sales is necessary with retail websites.
Customer reviews continue to be a decision factor.
Without any doubt, customer product reviews drive online sales. Retailers must activate and clearly display customer reviews for each product in the shopping cart. Furthermore, incentives should be given to accumulate customer reviews. This is true for the retail website itself as well as third party sites that post reviews.
Search Engine Optimization still an online sales force.
It is hard to beat the retail benefits of a well-structured and executed Search Engine Optimization campaign (SEO). SEO campaigns for retailers are critical. They simply come with the highest return on investment (ROI) compared to any other retail marketing method.
Offline Retail Product Marketing Tips
Create the right inviting experience for customers.
Ambiance and customer experience are key to producing a sale. This has been true and will continue to be true in 2019. Customers simply put want a positive experience when shopping. From lights, to product display, sound experienced, service provided, and of course the price. Create the right inviting experience for the right customer.
Increase retail sales through organizations.
Specific organizations and associations can be extremely helpful to retailers. They can quickly generate increases in sales activity. Brands can join associations that make sense for their industry to reach members and the masses. Vertical growth via trade and industry specific organizations can be very helpful as well. Brands should explore these opportunities further in 2019 for product sales.
Communicate with customers and brand fans properly.
Communication is still the most vital method to increase retail sales. Often, brands do not give themselves proper budgets and time to correctly communicate with their existing customers, VIP customers, newsletter databases, and other brand fans. It takes planning and a well-organized structure to communicate all the incentives across traditional mailing and electronic mailing opportunities.
Brands that want to increase sales should find out options available to them and the pros and cons. Marketing consulting services can assist with this. It allows brands to gain the knowledge prior to allocating certain budgets. Speak with an experienced agency to fully understand what should be done to increase retail sales.