Plastic Surgery Lead Source Attribution

Plastic Surgery Lead Source Attribution: How to Know Which Marketing Channels Actually Generate Procedures

Plastic surgery practices can invest in SEO, Google Ads, social media, content marketing, referral programs, directories, email, video, reputation management, and website improvements simultaneously. The problem is not necessarily generating activity. The harder question is: Which marketing channels are actually producing profitable procedures? A practice may know how many website visitors it receives. It may…

Med Spa Patient Reactivation

Med Spa Patient Reactivation: How to Bring Inactive Patients Back and Increase Revenue

Acquiring a new med spa patient can require significant investments in advertising, search engine optimization, social media, content, promotions, staff time, and sales follow-up. Yet many aesthetic practices concentrate heavily on generating new leads while overlooking one of their most valuable existing assets: patients who have already purchased from the practice. Every established med spa…

Small Business Website Lead Generation

Small Business Website Lead Generation: How to Turn Your Website Into a Consistent Source of Customers

A small business website should do more than establish an online presence. It should help potential customers discover the company, understand what it offers, develop confidence in the business, and take the next step toward becoming a customer. Small business website lead generations starts with a proper business website. A feature rich small business website…