To be successful with a skin care and beauty brand online, brands must incorporate Search Engine Optimization (SEO) campaigns as part of their marketing strategy. To be found in search engines for specific keywords, SEO campaigns have to be deployed.
Search Engine Optimization is the process of receiving traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where website pages and other content such as videos and images are shown and ranked based on what the search engine considers most relevant. Payment isn’t involved, as it is with paid search advertisement.
Many skin care brands try to implement SEO campaigns in-house with a “do it yourself” attitude. This can turn into a marketing disaster. Often, brands do such a poor job with SEO that in many cases search engines such as Google label them as spam websites and can ignore them completely in search results.
For best results, skin care brands should always hire professional marketing companies to setup, manage, and optimize their campaigns. However, it’s important to keep in mind that there are several key points that should be kept in mind when dealing with SEO. Here are 5 tips for skin care search engine optimization.
5 Tips for Skin Care Search Engine Optimization
1. Identify the Best Keywords
Skin care brands must outline what keywords will be focused on based on what type of skin care products they sell. Not all keywords are the same. Some keywords such as anti aging or acne treatment will be very competitive, but will yield the largest search results. Brands should analyze statistics for search volumes and competition. Then, create a set of keywords to focus on and structure the SEO campaign around it for best results. A combination of competitive, medium, and least competitive keywords can be used for better marketing results.
2. Optimize the Website for SEO
Skin care brands have to optimize their website for SEO, including all product pages based on the specific keywords used in the campaign. Websites should have sitemaps, images should have descriptions, title tags should be accurate, including Meta descriptions and keywords for each individual page. Also, all pages should have keywords imbedded into the headers of the content. Websites should load fast and have plenty of unique and quality driven content that is relative to the skin care products being sold and brand. Internal linking structures should be established and the content should be optimized for search results.
3. Create Unique Content
Content is still king for SEO. Skin care brands that wish to be successful selling products online through e-commerce websites must create lots of unique and quality driven content. Brands should have a blog as part of their website to be able to create and publish lots of content that will drive specific traffic to the website and achieve search ranking results. Content can be published on a brand’s blog, but also published on other websites and distributed in the form of articles, press releases, images such as infographics, and videos.
4. Generate Link Building
A high Google PageRank is something most skin care websites aim for, and while the algorithm for determining page rank is constantly changing the number and quality of links to a skin care website is key to success. Skin care brands should be using reputable sites and niche directories to link back to the skin care website. With genuine, relevant content, links back to the skin care website can really boost a site’s visibility and search rankings.
5. Create Reports and Analyze
To be effective and reach the desired results with Search Engine Optimization campaigns, skin care brands must create the necessary reports and analyze constantly the progress. Making the required adjustments frequently to be effective with the campaign. Reports should be created with tools such, as Webmaster Central by Google is critical to understanding a website’s health and status.
For skin care brands that wish to learn more about skin care SEO campaigns can always talk to a marketing consultants or utilize skin care business consulting services to implement effective SEO campaigns. To increase online sales for skin care products, SEO campaigns can be structured and deployed by industry experienced vendors. Skin care SEO is one of the most effective methods to increase online visibility, website traffic, and online sales.
