Dermatology Referral Marketing

Dermatology Referral Marketing: How to Build a Stronger Patient Referral System

Dermatology practices often invest heavily in search engine optimization, paid advertising, websites, social media, content, and local search to attract new patients. Those channels can create substantial growth, but they represent only part of the patient-acquisition system. Dermatology also has access to another valuable source of demand: referrals from physicians, healthcare professionals, existing patients, and…

Plastic Surgery Patient Financing

Plastic Surgery Patient Financing: How Practices Can Reduce Booking Friction Without Competing on Price

Plastic surgery practices can invest substantial resources into search engine optimization, paid advertising, social media, reputation management, content, website development, and consultation conversion, only to encounter another obstacle near the end of the patient journey: the prospective patient wants the procedure but is not prepared to pay the entire cost at once. For elective procedures,…