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The Sochi Winter Olympics started with an eye catching opening ceremony last Friday the 7th of February. A very elaborate opening ceremony for what has been already said is the most expensive Olympics games in history. It is estimated to cost in the excess of $50 billion and far exceeds the Beijing Olympics. This increase…
Regardless of budget, size, and items sold, conversion can most of the time be improved for an ecommerce website. There are too many areas that can be adjusted and improved upon to increase sales for online stores. Areas such as the layout of the home page, certain elements of the home page, landing pages, the…
Companies and organizations that implement change and improve areas of their business often work with business consulting services and use consultants to meet various objectives. Any size organization and brand can benefit from a consultant who can bring specific expert advice and assist in achieving key company goals. Consultants bring expert advice that in most…
While referring to a competitor by name was once taboo, the playing field has changed and brands are now naming each other in print and online advertisements. When developing new products marketing, should your business mention the competition or stick to the term “leading brand?” Naming names when advertising online could have unexpected benefits for…
If a business needs capital investment, a business plan is almost universally required. New entrepreneurs should not rely on templates of business plans created decades ago because these formats are outdated. Business consulting services provided by Illumination Consulting include business plan development. Let our experts help you create a business plan that is informative, persuasive,…
Many skin care businesses hire an outside firm to provide SEO services. Instead of going with the first company they encounter, skin care entrepreneurs should spend time and effort researching the different skin care SEO services available and the companies that provide them. Follow these best practices and we are confident that Illumination Consulting will…
When business owners hear the word “analytics” they think of using Google Analytics to track Web page views and other aspects of website performance. Though Web analytics are important, additional metrics should be tracked. Entrepreneurs who want to delve deeper into online skin care retail performance, marketing efforts, and the customers these target should monitor…
Starting a new business is a daunting task and many startups do not last. It is devastating to sink time, effort, and large sums of money into a business only to watch it fail. As a firm that specializes in small business start up consulting, Illumination Consulting has been able to save many new businesses…
When building a business that lasts, structure is much more important than costs. In practice, a good structure enables costs to flow naturally. Unfortunately, far too many companies focus on costs, taking a shortsighted approach to business growth. Measuring growth in years and getting help from a business consultant when creating the business structure increase…
As of July 22, the final 25 percent of Google AdWords campaigns were upgrade to Enhanced Campaigns. In the words of Google CEO Larry Page, Enhanced Campaigns represents the largest change in the history of AdWords. Google made changes that extend from how its teams operate internally, to how advertisers purchase ads, to what viewers…
