Welcome to the Business Tips Blog at Illumination Consulting, your essential resource for practical advice and expert insights to help you navigate the complexities of the business world. Whether you’re a seasoned entrepreneur or just starting out, our blog provides actionable tips and strategies to enhance your business operations, improve efficiency, and drive growth.
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An online marketing plan is like a puzzle with many pieces. Unfortunately, some business owners have difficulty fitting these pieces together correctly, causing promotional campaigns to miss the mark. The best Internet business consulting firms have been putting together the pieces for years, enabling them to create a complete picture that enables clients to achieve…
Magento ecommerce software turns a website into a virtual marketplace, allowing consumers to make purchases day or night. This software is easy to obtain, simple to use, and provides the flexibility that online retailers demand. Magento has become popular with retailers due to the many theme designs available. Recently, Magento website design has reached new…
The goal of search engine optimization, or SEO, is to improve a website ranking on results lists for relevant online searches. A high search engine ranking is associated with website popularity and authority. Small business search engine marketing should consist of various SEO efforts including link building. Websites that contain valuable assets are attractive to…
Paid advertising is one way for a business to be noticed in Google searches. However, a single click of one advertisement can be expensive and competitors bidding on clicks only serve to drive up the rates. Small businesses save money by improving their rankings in organic searches, those users receive in the middle of a…
Skin care marketers should focus on increasing their social media advertising budgets in coming years because this medium of skin care marketing is here to stay. According to a recent Digiday study, U.S. advertisers have earmarked $4.1 billion for social media advertising in 2013. This figure is larger than ever before and the majority of…
The organic trend has become a movement, leading more skin care companies to develop natural and organic products. Some companies are rolling out entire branded lines featuring natural ingredients. Companies that do not offer their own natural products are acquiring or merging with those that do. Organic and natural products have permeated both the premium…
Whether operating from a physical storefront or entirely online, a skin care business can benefit from services provided by an Internet business consultant. Why? A company website is only valuable if target audiences can find it. Online consultants know how to drive traffic to client websites. They know which online marketing tools are most effective…
Illumination Consulting is known for its skin care clientele, which includes some major players in the industry. However, we also cater to small businesses with limited budgets who are trying to make names for themselves. Small business consulting is exciting and challenging because it typically requires doing just as much, if not more, with less.…
Once they formulate an idea for a new product, skin care entrepreneurs usually want to get rolling. However, they should defer to a basic rule in product distribution: defining their market. The existing business model may dictate whether they sell to businesses, consumers, or both. From there, entrepreneurs should define their target market as narrowly…
It is no secret that the professionals at Illumination Consulting specialize in the skin care industry. But, did you know that we assist international companies? We can help any skin care business successfully make the leap to global operations. Entrepreneurs who think they can do this without an international business consultant should follow our tips…
