Welcome to the E-Commerce Websites Blog at Illumination Consulting, your ultimate destination for insights, tips, and strategies to build and optimize successful e-commerce websites. In the fast-paced world of online retail, staying ahead requires a keen understanding of the latest trends, technologies, and best practices. Our blog is dedicated to helping you create compelling e-commerce experiences that drive traffic, increase sales, and foster customer loyalty.
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Many believe that email marketing is something out of the past long gone. This believe is mainly around due to the many spam emails that bombarded most of people over the years. In many cases this can still be true. Even though software and anti spam blockers have gotten much better. Email marketing, as “spam”…
Conducting business online as a retailer is not an easy undertaking. There are many aspects to consider such as marketing strategies and tactics. Online marketing is a comprehensive approach. This trend can be overwhelming to retailers, who often have their hands full with product development and design. It is important as a retailer to know…
Many entrepreneurs and businesses are not fully aware that there is a critical choice one has, when deploying online stores through e-commerce solutions. E-commerce websites are always powered by an application that manages all the functions and features. This application for e-commerce websites can be free (open-source) or leased by a third party provider. A…
There are many ecommerce website designs that do not produce the desired results. It is often the combination of several areas that cause an online store to perform poorly or not all. Often, it starts with the home page of a website. For e-commerce websites, the home page is critical. Here are some design best…
Online retail sales are predicted to grow by up to 10%. This is significant since traditional retail is expected to grow by less than half of that. In order to benefit from this massive online growth, retailers must start optimizing the shopping experience for their customers. Here are simple tactics to increase e-commerce sales. To…
Online retailing relies on generating plenty of website traffic to the brand’s e-commerce website to convert as many site visitors as possible into shoppers and loyal customers. Retail SEO marketing factors are hard to ignore, which is why most successful online retailers have robust Search Engine Optimization (SEO) campaigns. What contributes to optimal rankings in…
Starting out or as a smaller business it is easy to get discouraged with lack of sales. One can quickly feel frustrated when sales are down or do not exist. When websites do not have enough traffic or retail stores enough foot traffic, the questions often is the same. What can be done to improve?…
E-Commerce marketing is a challenging subject to discuss due to the complexity of online marketing methods and e-commerce ventures. There is just a vast amount that could be covered to have a more comprehensive look at what works and what does not for e-commerce websites. We have listed here 10 unstoppable e-commerce marketing tips to…
For e-commerce websites and online retailers of all products, investing into a comprehensive e-commerce SEO campaign tends to bring the highest return on investment. E-commerce SEO campaigns are highly cost-effective for online store retailers and companies. Unlike buying expansive ad space and other costly paid advertising campaign, e-commerce SEO campaigns garner highly qualified, targeted search…
Not every method to improve online sales has to be expansive or complicated. There are some easy ways to improve online sales with e-commerce websites. Regardless of product sold or industry, online retailers are always looking to improve customer service and online sales. Some efforts are costly and take time. Other efforts are free, inexpensive,…
