Running a retail business today isn’t easy, especially in industries like skincare, where trends change fast and competition is everywhere. Many brands start with a great product but struggle to gain traction, keep customers, or build steady growth.
This was the case for one skincare company that reached out for help when sales hit a dangerous low. They were losing money, falling behind competitors, and were unsure how to fix it. That’s when they decided to take a different path.
They partnered with Illumination Consulting—a team experienced in turning struggling businesses around using proven strategies and real-world experience. Through expert business consultant services, targeted marketing plans, and industry-specific support, we helped them go from barely surviving to thriving.
Here, we’ll walk you through exactly how that transformation happened—and how services like internet marketing consulting, retail marketing consultants, and international business consultant support helped turn things around in just six months.
When Everything Starts Falling Apart: The Struggles of a Retail Brand
The brand in question was once a popular skincare company with good products but declining sales. Despite years in business, it was losing ground to newer competitors. Its online traffic was low, its conversion rates were terrible, its marketing wasn’t connecting with customers, and, worse, its business operations were disorganized.
This is when they reached out to us for business consultant services.
They didn’t need just someone to tell them what was wrong. They needed a team to show them the way forward—and walk with them through every step of the process.
First Step: Full Business Evaluation
Our work began with a complete review of their existing business. This included:
- Evaluating website performance
- Reviewing product pricing and presentation
- Assessing brand messaging
- Analyzing competitors
- Studying customer feedback
This deep dive allowed our team to spot all the weaknesses holding them back, from missing call-to-action buttons to unclear product descriptions, and even ineffective promotional efforts.
Through our internet marketing consulting service, we shared valuable insights that became the foundation of their recovery.
Building the Right Strategy: Marketing, Branding, and Structure
Once we identified the core problems, we set out to rebuild their strategy from the ground up. As retail marketing consultants, we focused on three key areas:
1. Rebranding and Product Positioning
The skincare industry is crowded. If your products don’t stand out, customers won’t pay attention. We updated their brand’s identity to make it more modern and trustworthy. This included:
- Refining their product packaging
- Redesigning their website
- Creating messaging that speaks to their ideal customers
This was especially helpful for skin care marketing. The new look and voice helped them attract a younger, trend-savvy audience.
2. Digital Marketing Overhaul
Next, we fixed their online presence.
Through our internet marketing consulting service, we developed a plan that included:
- SEO-focused blog writing
- Paid ad campaigns on social media
- Influencer partnerships
- Optimized email campaigns
Each tactic was chosen based on research and past results. More importantly, we trained their team to track results and make updates in real time.
3. Streamlining the Customer Journey
Finally, we worked on their website’s structure and shopping experience. This helped customers move more smoothly from interest to purchase.
We simplified their product categories, improved load speeds, added precise product details, and set up automatic cart recovery tools.
As a result, their conversion rates went up, and customer satisfaction improved.
Key Role of International Business Consultant Services
As the brand started regaining ground in the U.S., it expressed interest in expanding overseas, which is when our international business consultant services stepped in.
We guided them in:
- Understanding international regulations
- Adjusting pricing for different markets
- Translating key content for target regions
- Identifying global suppliers and shipping options
We also helped them build relationships with overseas influencers, distributors, and skincare bloggers.
This helped them tap into new markets quickly and effectively.
The Importance of Ongoing Support and Monitoring
Success isn’t just about setting up the right plan—it’s about adjusting it as the market changes.
That’s where business consultant services continue to shine.
We didn’t just leave them with a checklist. We provided monthly check-ins, analytics reviews, and regular brainstorming calls. Our job was to help them stay on track, even as trends and customer behavior shifted.
They learned how to spot low-performing areas and fix them fast.
They also learned how to test new campaigns without wasting time or money.
With this kind of help, they didn’t just recover—they grew steadily.
The Final Result: From Failing to 7-Figure Growth
Within just six months of working with our consulting team at Illumination Consulting, the retail skincare brand:
- Increased their online sales by over 400%
- Hit 7-figure revenue numbers
- Expanded into three international markets
- Gained over 100,000 new social media followers
- Doubled their email subscriber list
- Built lasting customer loyalty through better experiences
All of this started with asking for help from the skin care business and getting the right guidance at the right time.
What Made the Difference?
Here’s what set this turnaround apart:
- Clear direction: They didn’t guess. They followed expert advice.
- Quick action: They applied changes immediately instead of waiting.
- Consistent testing: Every new strategy was tracked and improved.
- Focus on customers: Everything—from marketing to the website—was built around what their audience wanted.
When business consultant services are done right, they don’t just fix what’s broken. They help brands reach goals they never thought possible.
Real Help for Skin Care Brands and Online Retailers
Whether you’re selling beauty products, fashion, or wellness services, the online marketplace is more competitive than ever. You need more than a nice logo or fancy website.
You need expert help from professionals who understand how online retail works from start to finish.
From skin care business help to retail marketing consultants and international business consultant support, we are ready to help.
We’ve worked with brands of all sizes, across different industries, and our methods work.
Conclusion: Success Starts With the Right Help
This skincare brand didn’t just get lucky. It took real action and sought expert support. With the right combination of business consultant services, marketing changes, and strategic direction, it completely turned its business around.
In just under six months, they went from struggling to thriving.
Don’t wait if your brand is going through a rough patch or if you’re ready to take it to the next level.
Ready to Make Real Progress?
At Illumination Consulting, we offer real solutions that get real results. If you’re looking for honest, hands-on guidance from top-tier business consultant services, reach out today.
Let us help you fix the problems, find new opportunities, and build the business you know you can do.
Connect with us on LinkedIn for updates, insights, and more from our business consultant services team.
