Search engine optimization (SEO) is the practice of optimizing a website to rank higher in search engine results pages (SERPs). While SEO is important for businesses of all types, it is especially crucial for retailers. In this article, we will explore how SEO benefits retailers, with relevant statistics, facts, and data to support these benefits. Find out more here about how SEO benefits retailers. As a retail brand, SEO is one if not the most important marketing investment. Find out why here. For more retail marketing information, see our website in for it or simply call us. A retail expert can answer your questions and more.
Increased Organic Traffic
One of the most significant benefits of SEO for retailers is increased organic traffic to their website. Organic traffic refers to the visitors who come to a website through search engine results pages, without clicking on paid advertising. According to a study by BrightEdge, organic search is the largest driver of website traffic, responsible for 53% of all website traffic.
By optimizing their website for search engines, retailers can increase their visibility in search results, leading to more clicks and traffic. According to a study by Moz, the first organic search result on Google receives 31.7% of all clicks, while the second result receives only 24.5%.
Increased Sales and Revenue
Increased organic traffic can lead to increased sales and revenue for retailers. According to a study by Infront Webworks, the click-through rate (CTR) for websites in the top organic search result position is 28.5%, compared to only 2.5% for websites in the tenth position.
By optimizing their website for search engines, retailers can drive more traffic to their website, leading to more potential sales. Additionally, search engine users are often in the purchase phase of the buying journey, making them more likely to convert into customers. According to a study by HubSpot, search engine traffic has a 14.6% close rate, compared to only 1.7% for outbound marketing channels.
Brand Credibility
Another benefit of SEO for retailers is increased brand credibility. When a retailer’s website appears at the top of search engine results pages, it signals to users that the retailer is a reputable and authoritative source. According to a study by Search Engine Journal, 75% of users never scroll past the first page of search results, indicating that appearing at the top of search results can increase brand visibility and credibility.
By optimizing their website for search engines, retailers can improve their brand credibility and establish themselves as a trustworthy source in their industry. This can lead to increased brand awareness, loyalty, and ultimately, increased sales and revenue.
Competitive Advantage
Finally, SEO can provide retailers with a competitive advantage in their industry. According to a study by Search Engine Journal, 93% of online experiences begin with a search engine, indicating that ranking high in search results can provide a significant advantage over competitors.
By optimizing their website for search engines, retailers can differentiate themselves from their competitors and attract more customers. Additionally, optimizing for local search can provide a significant advantage for brick-and-mortar retailers. According to a study by HubSpot, 46% of all Google searches are local, indicating that retailers who optimize their website for local search can attract more customers who are searching for products and services in their local area.
In conclusion, SEO services can provide numerous benefits for retailers, including increased organic traffic, increased sales and revenue, increased brand credibility, and a competitive advantage in their industry. By optimizing their website for search engines, retailers can attract more customers, establish themselves as a reputable source, and ultimately, increase their bottom line. With the right SEO strategy and implementation, retailers can succeed in a highly competitive industry and remain relevant in a constantly evolving digital landscape. Did you find out how SEO benefits retailers here? If you have questions, speak with an expert about your business. Retail marketing experts and retail marketing services are available.
