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Firms that specialize in providing search engine optimization (SEO) services to clients in various industries recognize the importance of link building. The most experienced understand that building links from local authorities is essential. Illumination Consulting includes local link building in its list of skin care SEO services because it helps skin care companies establish themselves…
Skin care has become a major concern for the public over the last two decades. As more and more information becomes available, people are realizing all those days in their youth spent worshiping the sun with no protection have done considerable damage. By focusing on certain niches of the skin care industry, your company can…
Blogs, social media, and other online tools make it easier for businesses to engage with customers in new and exciting ways. Businesses use these platforms to ask customers for their opinions and feedback regarding products, brands, and marketing efforts. But, what happens when the response is less positive than anticipated? How does a skin care…
Social media is the ideal marketing channel for skin care businesses with big aspirations and limited budgets. Skin care marketing dollars go a long way when advertising online especially when marketing campaigns include a social media presence. According to a recent survey, most businesses create branded pages when using social media such as Facebook, Twitter,…
Some products are best advertised in brochures or highlighted on websites and the benefits of others can only be captured through video advertisements. Video is an effective channel for marketing beauty products because it allows retailers to illustrate the benefits of these treatments. Online video advertisements may be the best promotions because according to new…
Though advertising can bring shoppers into a store, product packaging is often what causes them to purchase one item instead of another. When operating a business online, packaging can be even more valuable. As a small business startup consulting firm, Illumination Consulting has valuable advice to offer regarding product packaging based on experiences with previous…
Most website owners recognize the importance of improving their search engine rankings and making their sites more popular and authoritative. Link building is one way to do this and it requires some help from other website owners. Email boxes fill up quickly so it is important to make link request emails stand out from junk…
Social media is a low-cost online marketing channel that has proven effective for many skin care businesses. Before advertising skin care products through Twitter, Facebook, and other social media platforms, marketers should understand how each gender uses social media. Male and female behavior differs and skin care advertisers should tailor their presence and messages accordingly.…
Reacting in real-time to major events has become an effective marketing tool. According to a new report from eMarketer, more than 72 percent of businesses believe that real-time marketing is effective for both a company and its brand. Oreo is a prime example of the power of real-time marketing, as its single tweet during the…
It takes much more than a well-designed, accessible website to develop a global brand. Since it can be easy to make a mistake, many entrepreneurs retain the services of an international business consultant before they take their companies global. The international experts at Illumination Consulting suggest several strategies for avoiding common errors when building a…
