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The best way to increase online sales with e-commerce stores and websites is through well-executed marketing strategies. A cornerstone of these marketing strategies is social media, Facebook being a major channel for retailers and e-commerce operators. To take full advantage of Facebook, retailers have to create their account properly, setup and customize their page(s). When…
Any business that sells via e-commerce understands the challenges in the summer. The summer brings natural slowdowns in sales. Summer is traditionally a slower time of the year for many retailers. For e-commerce websites, research shows that shopping activity is the lowest in July and August. There are methods and marketing tactics that companies and…
Monday May 25th is Memorial Day, a day for honoring our military veterans. It is also the unofficial beginning of summer. Memorial Day is a major holiday and like many other major holidays, retailers offer lots of deals and sales during this time and consumers take advantage of this. Many different types of businesses take…
Consumers tend to be very specific in how they search online for products. People use specific keywords to find products and services online, when they use search engines such as Google. This makes it very critical for retailers and e-commerce websites to be found in search results, preferably in the top of the results. The…
Newsletters are a key tool for businesses and e-commerce website owners. They can be a highly effective, when properly structured and executed. Writing newsletters that sell products is especially important to online retailers and e-commerce website owners. When done right, writing newsletters that sell products will give a business a return far better than any…
To produce sales for skin care and beauty products, brands must market and advertise to gain the attention of consumers and the desired target market. This is increasingly becoming difficult for skin care companies due to competition and a lack of marketing insights. There seems to be lots of confusion about what is required to…
Start-ups and small businesses have to bootstrap in the early stages of the business often to be able to make it. Companies and entrepreneurs look for ways that are free or cost effective to get their e-commerce websites noticed online. Marketing online is a comprehensive approach. As a business multiple methods must be utilized to…
How do you effectively market e-commerce websites to produce online sales? Most businesses and entrepreneurs look to successfully produce sales online and grow their e-commerce business. Once a business has a website, e-commerce and the online store with quality content, what is next? Once an e-commerce website is launched and properly designed and developed, marking…
As always, many businesses compete around the holidays for business. Many of our holidays create significant markets for businesses to profit from and compete over. Americans spend about $220 each for Easter related merchandise, but this is not the only benefit companies have when marketing around holidays such as Easter. Easter holiday falls this year…
Online marketing has gone through several evolutions since the Internet changed the way we conduct business these days and how we communicate. Especially over the last couple years, businesses are finding success through becoming their own media companies and publishing original and quality content online. Marketers and brands are continually adjusting to search engine algorithm…
