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To ensure holiday sales and to make the most of the end of the year shopping season, companies and marketers should have comprehensive campaigns throughout the holiday season. Almost one-fifth of the industry’s annual sales tend to come directly from the months of November and December. For many retailers it is even higher. December has…
Many business start-ups make the assumption that it is only necessary to utilize marketing and advertising campaigns when the company is more established and sales are being produced. This of course is not true and marketing campaigns should be utilized from the beginning. Start-up companies should be speaking to marketing companies from the beginning. Even…
Many entrepreneurs and companies shy away from Search Engine Optimization because it is a fixed monthly cost for online retailers. Many simply cannot afford it starting out or believe the money can be allocated in other ways to generate sales. In other words, there is a lot of skepticism associated with SEO marketing campaigns. Mostly,…
Retailers should act sooner than later adjusting their SEO tactics or starting proper SEO campaigns. Many retailers are gearing up now for the holiday rush and shopping season. Organic search traffic can send a significant and massive amount of very targeted traffic to an e-commerce website. This has a major impact on sales, especially during…
Cyber Monday has been the biggest online shopping day of the year in the United States since 2010. Last year in 2013, Cyber Monday sales reached around $2.3 billion in sales according to Adobe. Retailers have trained shoppers to bargain hunt the weekend after the Thanksgiving holiday, including the following Monday. Shoppers expect these days,…
Pinterest is a key social media platform and channel for retailers, especially during the holiday season. Unlike many other social media platforms, marketing with Pinterest actually leads to generating significant sales. Pinterest is at the forefront of a new wave of social networks, which showcases beautiful images uploaded by people, brands, and the public. Marketers…
The holiday season is almost here and retailers have been busy gearing up their marketing and advertising campaigns for the holidays. The upcoming shopping holiday season with Black Friday, Cyber Monday, and Christmas has retailers busy these days. Online retailers and brick and mortar stores have a significant interest in capturing the largest possible audience…
To help a business and entrepreneurs evaluate content marketing, we have provided here a list of top 10 statistics about content marketing. These content marketing statistics provide information about content marketing effects, results, and benefits. Statistics show that content marketing is critical to the success of all businesses. Content is still king, but it has…
Holiday sales do not increase for entrepreneurs and companies on their own. There is much a retailer or entrepreneur can do to increase their sales online and offline during the holiday season. The key is to be proactive and create momentum. Regardless of economic ups and downs, there are several ways retail stores and websites…
Merchants and retailers that operate e-commerce websites and online stores have to market them to increase site traffic and online sales. Marketing these days is a comprehensive approach. Companies have to deploy multichannel marketing strategies to reach their desired audience. In today’s fast-paced digital and mobile market, brands have to market and advertise through several…
