Welcome to the Marketing Blog at Illumination Consulting, your ultimate resource for cutting-edge strategies, tips, and insights to propel your business forward. In today’s fast-paced digital world, effective marketing is essential for building brand awareness, engaging customers, and driving sales. Our blog provides expert advice, practical techniques, and the latest trends to help you master all aspects of it and achieve your business goals.
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Pinterest over the last couple years has become a marketing powerhouse, especially during holiday marketing seasons. Retailers that wish to increase their online market reach and sales cannot ignore Pinterest anymore. Many brands still have a vague view of what Pinterest can do for their online visibility, brand, and sales. The numbers are clear. With…
Entrepreneurs and companies that operate a website understand the importance of website traffic. To increase traffic to a website, a comprehensive approach has to be undertaken. Most businesses would like more customers, revenue, and profits. A company that operates a website often wishes to have more quality traffic. Increasing traffic to a website tends to…
Pinterest is one of the most effective social media channels for marketing products online. It has become a proven source of traffic for websites, quickly surpassing other social media channels such as LinkedIn and Twitter. Many companies and brands still do not utilize Pinterest effectively or at all. When marketing products and services, Pinterest is…
Most companies and entrepreneurs would prefer to increase online sales and be more effective as well as profitable. For online retailers, there is some good news. Most customers want to buy more online. E-commerce sales in the U.S. alone have risen to over $30 billion per year. In addition, most experts predict that mobile shopping…
Marketing products online can be a daunting experience. This is especially true for certain competitive markets and products. Who isn’t trying to market a brand, company, or products online these days? To sell successfully products online, a business has to be effective with marketing even with smaller marketing budgets. There are numerous methods and ways…
Creating as well as maintaining a business presence on the Internet is more effective than ever before. Companies are constantly taking advantage of online marketing strategies and results. These days, online marketing is practical for companies. Lower investments and delivers better results with online marketing campaigns. Most companies have very specific budgets to work with…
One of the largest challenges for entrepreneurs and website owners is increasing website traffic to increase online sales. E-commerce website can be more complex to market and more complex to manage conversion. With the fast growing online community and websites offering through e-commerce products, services, and solutions, it is getting harder for individual brands to…
For businesses that operate e-commerce websites increasing online sales is a key objective. In order to increase online sales, effective ways have to be deployed to achieve this goal. A company can hire a professional vendor that can work with them to implement strategies to be more successful online with sales. A business may as…
Product packaging design does not have to be a complex task, but it has to be effective and sell the product. Designers often believe that packaging design just has to be appealing. This is not necessary true. The packaging design has to be effective on multiple levels. There are some basic principles that have to…
There are many free methods to market a new business and website. Most new businesses and websites should be marketed to gain momentum and visibility online. Smaller companies and new start-ups tend to have limited budgets, but online marketing does not have to be expansive. A small or start-up company, without the need to hire…
